For a long time, the iPhone was closely tied to the App Store. Apps could only be installed through this official channel. However, new ways to install apps on iPhones and iPads outside of the App Store have emerged. This change only applies to certain regions and is subject to specific requirements. Anyone exploring this option should understand exactly how alternative app distribution works, what restrictions apply, and how it differs from the App Store.
Alternative app distribution does not mean a complete opening of the iPhone system. Even though apps from other sources can be installed, Apple retains control over key aspects. Security, data protection, and the technical integrity of the device remain paramount. At the same time, many of the familiar App Store rules, such as those concerning content or business models, no longer apply. This very mix of greater freedom and reduced security makes it crucial to understand the details.
Requirements for alternative app distribution channels
Apps distributed through alternative channels can only be installed if several conditions are met. The country or region of the Apple account must be set to the European Union or Japan. Additionally, the iPhone or iPad must be physically located in one of these regions. If these requirements are not met, alternative app distribution is not available.
Furthermore, the specific functioning of alternative app marketplaces or web installations varies depending on the country or region. It is therefore worthwhile to carefully examine the regional options.
Security and notarization of apps
All apps distributed through alternative channels must undergo a notarization process. This fundamental review applies regardless of the distribution channel. The goal is to eliminate known malware, viruses, and other serious security threats. Additionally, the review verifies that the app functions as described and that users are not exposed to serious fraud risks.
Notarization, however, does not replace the App Store's full app review process. Standards for content, quality, or business practices are not enforced for alternatively distributed apps. While the iPhone remains technically protected, there is significantly more leeway regarding content.
Install alternative app marketplaces in the European Union
In the European Union, installing an alternative app marketplace is done via a web browser on an iPhone or iPad running the latest iOS or iPadOS version. After opening the installation link, the process starts directly in the browser. Before installation, detailed information is displayed explaining what an alternative app marketplace means for the device. Installation can only proceed after explicit consent. The displayed steps then guide you through the complete setup of the marketplace.
Installing alternative app marketplaces in Japan
In Japan, the process is slightly more complex. Installation also begins via a web browser. However, after tapping the link, a message appears that leads to the settings. There, the app installation is managed. Besides selecting the desired app marketplace, the installation must be actively permitted. Information is then displayed explaining the impact of the alternative app marketplace on the iPhone. Only after approval and following the subsequent instructions is the marketplace installed.
Install apps directly from developer websites
In the European Union, it is also possible to install apps directly from a developer's website. This also requires a web browser on a device with a current system version. On the first installation attempt, you must explicitly allow apps from this developer to be installed from the internet. This permission is granted via the settings. After reading the relevant information, you confirm that you want to install the app. The installation process is then completed.
App exceptions for children and screen time
Children can request an exception for apps from alternative app marketplaces or distributed through alternative channels if these apps exceed the established age restrictions. During installation, a request will appear, addressed to a parent or guardian. Approval or rejection is granted directly via the notification. Additionally, personal approval is required on the child's device, including entering the Screen Time passcode. Granted app exceptions can be viewed and revoked at any time in the Screen Time settings. This ensures that control over installed apps is maintained, even when distributed through alternative channels.
Purchases and subscriptions from alternative app sources
Purchases made through alternative app distribution channels are not supported by Apple. This applies to app purchases, in-app purchases, and subscriptions alike. You can check the source of an app in the settings. For issues with payments, subscriptions, or digital content, the operator of the alternative app marketplace or the respective app developer is solely responsible.
Updates for apps from alternative app distribution channels
If automatic app updates are enabled, the iPhone automatically checks for and installs updates. This setting can be checked and changed under "Apps" and "App Installation." If automatic downloads are disabled, updates must be initiated manually. This is done through the settings of the respective app or app store. If an alternative app store is deleted or shuts down, all apps installed through it will no longer receive updates. In this case, there is a risk that security vulnerabilities will no longer be patched.
The App Store remains a safe alternative
Those who prefer apps that fully comply with app review guidelines should stick with the App Store. These guidelines include strict standards for data protection, security, and quality. The iPhone will not install apps from alternative app marketplaces or the internet without explicit permission. Parental controls allow you to completely block alternative installation methods. For purchases, subscriptions, and support, the App Store remains the most comprehensive and central point of contact.
iPhone & iPad: Opportunities and risks of alternative app distribution channels
Alternative app distribution channels expand the possibilities on the iPhone, but also bring new responsibilities. More freedom means less centralized control over content, purchases, and support. Those using alternative app distribution channels should be aware of the differences compared to the App Store and consciously decide which apps to install on their iPhone. The best products for you: Our Amazon Storefront offers a wide selection of accessories, including those for HomeKit. (Image: Apple)
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Frequently asked questions about alternative app distribution channels on the iPhone
Alternative app distribution describes the possibility of installing apps on the iPhone not only via the App Store, but also via alternative app marketplaces or directly from developer websites. This option is regionally limited and subject to certain requirements.
The alternative app distribution is currently only available in the European Union and Japan. Additionally, the iPhone must be physically located in one of these regions, and the Apple account must be configured accordingly.
Apps from alternative distribution channels must undergo a notarization process. This ensures that they do not contain any known malware or serious security threats. However, the content and business standards of the App Store do not apply.
Notarization is a fundamental security check performed by Apple. Among other things, it verifies whether an app is free of malware, functions correctly, and does not pose serious fraud risks to users.
Installation is performed via a web browser. After opening an installation link, you must confirm information and explicitly allow the installation. The exact procedure varies depending on the region.
In the European Union, it is possible to install apps directly from developer websites. The first time, you must explicitly allow installation from the internet for that developer.
Apple does not provide support for purchases, in-app purchases, or subscriptions from alternative app distribution channels. Support for these is solely the responsibility of the respective app developer or the operator of the alternative marketplace.
If automatic downloads are enabled, the iPhone will automatically check for updates. Otherwise, updates must be initiated manually via the settings. If an alternative app store is deleted, apps installed through it will no longer receive updates.
Children can request an exception if an app exceeds age restrictions. Parents or guardians must approve this exception and can revoke it at any time via the screen time settings.
The App Store will remain fully functional and continue to be the default method for installing apps on the iPhone. Alternative app marketplaces or web apps will only be installed if explicitly permitted.
