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Privacy Policy

Preamble

With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as: B. our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender specific.

As of: June 2, 2025

Table of contents

Responsible Person

DR Compania eK
Kapellenstraße 22
82008 Unterhaching

Email address: info [at] apfelpatient [dot] de

Telephone: +49 160 946 358 80

Imprint: https://www.apfelpatient.de/impressum

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

  • Inventory data.
  • Employee data.
  • Payment details.
  • Location data.
  • Contact details.
  • Content data.
  • Contract data.
  • Usage Data.
  • Meta, Communication and Procedural data.
  • Contact information (Facebook).
  • Event data (Facebook).
  • Log data.

Categories of Data Subjects

  • Beneficiaries and Clients.
  • Employees.
  • Interested parties.
  • Communication partner.
  • User.
  • Business and Contractual partners.
  • Participant.
  • Customers.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Range measurement.
  • Tracking.
  • Office and Organizational procedures.
  • Remarketing.
  • Conversion measurement.
  • Target group formation.
  • Affiliate tracking.
  • A/B testing.
  • Organizational and Administrative procedures.
  • Content Delivery Network (CDN).
  • firewall.
  • Feedback.
  • surveys and questionnaires.
  • Marketing.
  • Profiles with user-related information.
  • Registration procedure.
  • Provision of our online offering and user-friendliness.
  • Establishment and implementation of employment relationships.
  • Information technology infrastructure.
  • Public relations.
  • Business processes and business procedures.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Article 6 (1) (a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
  • Contractual performance and pre-contractual inquiries (Article 6 (1) (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Article 6 (1) (c) GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Legitimate interests (Article 6 (1) (f) GDPR) – processing is necessary to protect the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require protection of personal data do not prevail.
  • Processing of special categories of personal data relating to healthcare, occupation and social security (Article 9 (2) (h) GDPR) – The processing is necessary for the purposes of preventive healthcare or occupational medicine, for the assessment of the employee’s capacity to work, for medical diagnosis, for the provision of health or social care or treatment or for the management of health or social systems and services on the basis of Union or Member State law or on the basis of a contract with a healthcare professional.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes, and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of individual federal states may apply.

Relevant legal basis under the Swiss Data Protection Act: If you are located in Switzerland, we process your data on the basis of the Federal Data Protection Act (hereinafter "Swiss DSG"). Unlike, for example, the GDPR, the Swiss DSG does not generally require a legal basis for processing personal data to be stated, nor does it require that personal data be processed in good faith, lawfully, and proportionately (Art. 6 (1) and (2) of the Swiss DSG). Furthermore, we only collect personal data for a specific purpose that is recognizable to the data subject and only process it in a manner compatible with that purpose (Art. 6 (3) of the Swiss DSG).

Note on the applicability of the GDPR and the Swiss DSG: This data protection notice serves to provide information in accordance with both the Swiss DSG and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to their broader geographical application and comprehensibility. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss DSG, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss DSG within the scope of the Swiss DSG.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a full IP address is not necessary, the IP address is shortened (also referred to as “IP masking”). Here, the last two digits or the last part of the IP address after a period are removed or replaced with placeholders. Shortening the IP address is intended to prevent or make it significantly more difficult to identify a person based on their IP address.

Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the advanced and more secure version of SSL, ensures that all data transfers meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by displaying HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transfer of Personal Data

As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data can include: B. include service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies (which can be identified by the postal address of the respective provider or if the data transfer to third countries is expressly referred to in the data protection declaration), this is always done in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: The DPF forms the primary layer of protection, while the standard contractual clauses serve as an additional safeguard. Should changes occur within the framework of the DPF, the standard contractual clauses act as a reliable fallback option. This ensures that your data always remains adequately protected, even in the event of any political or legal changes.

For each service provider, we will inform you whether they are certified under the Data Privacy Framework and whether they have standard contractual clauses in place. Further information on the Data Privacy Framework and a list of certified companies can be found on the U.S. Department of Commerce website at https://www.dataprivacyframework.gov/ .

Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, explicit consent, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the EU Commission's information offering: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

Disclosure of personal data abroad: In accordance with the Swiss Data Protection Act (FADP), we only disclose personal data abroad if adequate protection of the data subjects is guaranteed (Article 16 of the Swiss Data Protection Act). If the Federal Council has not determined that adequate protection is available (list: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html ), we implement alternative security measures.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by a Swiss adequacy decision dated June 7, 2024. In addition, we have concluded standard data protection clauses with the respective providers, which have been approved by the Federal Data Protection and Information Commissioner (FDPIC) and establish contractual obligations to protect your data.

This dual protection ensures comprehensive protection of your data: The DPF forms the primary layer of protection, while the standard data protection clauses serve as an additional safeguard. Should changes occur within the framework of the DPF, the standard data protection clauses act as a reliable fallback option. This ensures that your data always remains adequately protected, even in the event of any political or legal changes.

For each service provider, we will inform you whether they are certified under the Data Privacy Framework and whether they have standard data protection clauses in place. The list of certified companies and further information on the Data Privacy Framework can be found on the U.S. Department of Commerce website at https://www.dataprivacyframework.gov/ .

For data transfers to other third countries, appropriate safeguards apply, including international treaties, specific guarantees, standard data protection clauses approved by the FDPIC or internal company data protection rules approved in advance by the FDPIC or a competent data protection authority in another country.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the law as soon as the underlying consent is revoked or there are no further legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be stored for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection notice contains additional information on the retention and deletion of data that applies specifically to certain processing processes.

If there is multiple information about the retention period or deletion period for a date, the longest period always applies.

If a deadline does not explicitly start on a specific date and is at least one year, it starts automatically at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship comes into effect.

We process data that is no longer stored for the originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its retention.

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general deadlines apply to storage and archiving under German law:
    • 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents required for their understanding (Section 147 Paragraph 1 No. 1 in conjunction with Paragraph 3 AO, Section 14b Paragraph 1 UStG, Section 257 Paragraph 1 No. 1 in conjunction with Paragraph 4 HGB).
    • 8 years – accounting documents, such as invoices and cost receipts (Section 147 Paragraph 1 No. 4 and 4a in conjunction with Paragraph 3 Sentence 1 AO and Section 257 Paragraph 1 No. 4 in conjunction with Paragraph 4 HGB).
    • 6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents, insofar as they are relevant for taxation, e.g. hourly wage slips, operating accounting sheets, calculation documents, price labels, but also payroll documents, insofar as they are not already accounting documents and cash register slips (Section 147 Paragraph 1 No. 2, 3, 5 in conjunction with Paragraph 3 AO, Section 257 Paragraph 1 No. 2 and 3 in conjunction with Paragraph 4 HGB).
    • 3 years - Data necessary to address potential warranty and damages claims or similar contractual claims and rights, as well as to deal with related inquiries, based on previous business experience and standard industry practices, will be retained for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
  • Retention and deletion of data: The following general deadlines apply for storage and archiving in accordance with Austrian law:
    • 10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organizational documents (Federal Tax Code (BAO §132), Corporate Code (UGB §§190-212)).
    • 6 years - Other business documents: Commercial or business letters received, copies of commercial or business letters sent and other documents if relevant for tax. These include, for example, hourly wage tickets, company accounting sheets, calculation documents, price labels and payroll documents, unless they are already accounting documents and cash register slips (Federal Tax Code (BAO §132), Corporate Code (UGB §§190-212)).
    • 3 years - Data necessary to address potential warranty and damages claims or similar contractual claims and rights, as well as to deal with related inquiries, based on previous business experience and standard industry practices, will be retained for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).
  • Retention and deletion of data: The following general deadlines apply to storage and archiving under Swiss law:
    • 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organizational documents (Article 958f of the Swiss Code of Obligations (OR)).
    • 10 years - Data necessary to consider potential claims for damages or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and standard industry practices, will be stored for the period of the statutory limitation period of ten years, unless because a shorter period of five years is decisive, which is relevant in certain cases (Art. 127, 130 OR). At the end of five years, claims for rent, lease and capital interest as well as other periodic services, from the delivery of food, for meals and for landlord debts, as well as from craft work, small sales of goods, medical care, professional work by lawyers, legal agents, procurators, expire and notaries and from the employment relationship of employees (Art. 128 OR).

Rights of Data Subjects

Rights of the data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR; This also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.
  • Right to withdraw consent: You have the right to withdraw consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the statutory provisions, to request that the data concerning you be completed or that inaccurate data concerning you be corrected.
  • Right to erasure and restriction of processing: You have the right, in accordance with the statutory provisions, to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
  • Complaint to a supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Rights of the data subjects under the Swiss DSG:

As a data subject, you are entitled to the following rights in accordance with the provisions of the Swiss Data Protection Act:

  • Right to information: You have the right to request confirmation as to whether personal data concerning you is being processed and to receive the information necessary to exercise your rights under this law and to ensure transparent data processing.
  • Right to data disclosure or transfer: You have the right to request the disclosure of your personal data that you have provided to us in a common electronic format.
  • Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.
  • Right to objection, deletion and destruction: You have the right to object to the processing of your data and to request that the personal data concerning you be deleted or destroyed.

Business Benefits

We process data from our contractual and business partners, e.g. B. Customers and interested parties (collectively referred to as “contractual partners”), within the framework of contractual and comparable legal relationships as well as associated measures and with regard to communication with the contractual partners (or pre-contractual), for example to answer inquiries.

We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse and jeopardy of their data, secrets, information and rights (e.g. the involvement of telecommunications companies). , transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, such as for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or as part of data collection, e.g. B. in online forms, through special markings (e.g. colors) or symbols (e.g. asterisks, etc.), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. h. generally after four years, unless the data is stored in a customer account, e.g. B. as long as they must be kept for legal archiving reasons (e.g. for tax purposes, usually ten years). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

  • Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., contract subject matter, term, customer category).
  • Data subjects: Service recipients and clients; interested parties; business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and operational procedures.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Publication activities: We process the data of our contact partners, interview partners, and other persons who are the subject of our publishing, editorial, journalistic, and related activities. In this context, we refer to the validity of the protective provisions of freedom of expression and freedom of the press pursuant to Art. 85 GDPR in conjunction with the respective national laws. The processing serves to fulfill our commissioned activities and is also based in particular on the public interest in information and media offerings; legal basis: contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

business processes and procedures

Personal data of service recipients and clients - including customers, clients or, in special cases, clients, patients or business partners as well as other third parties - are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.

The data collected is used to fulfill contractual obligations and to make operational processes efficient. This includes processing business transactions, managing customer relationships, optimizing sales strategies and ensuring internal accounting and financial processes. In addition, the data supports the protection of the rights of the person responsible and promotes administrative tasks and the organization of the company.

Personal data may be passed on to third parties if this is necessary to fulfil the stated purposes or legal obligations. After the statutory retention periods have expired or if the purpose of processing no longer applies, the data will be deleted. This also includes data that must be stored for longer due to tax and legal proof obligations.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details of authorship or time of creation); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients; interested parties; communication partners; business and contractual partners; customers.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and management procedures; security measures. Provision of our online offering and user-friendliness.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Customer account: Customers can create an account within our online offering (e.g., customer or user account, referred to as "customer account"). If registration of a customer account is required, customers will be informed of this, as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. During registration, as well as subsequent logins and use of the customer account, we store the customer's IP addresses along with the access times in order to verify registration and prevent any misuse of the customer account. If the customer account is terminated, the customer account data will be deleted after the termination date, unless it is retained for purposes other than making it available in the customer account or must be retained for legal reasons (e.g., internal storage of customer data, order processes, or invoices). It is the customer's responsibility to back up their data upon termination of the customer account; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).

Payment Procedure

As part of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data, such as: B. the name and address, bank details, such as. B. Account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection information of the payment service providers.

The terms and conditions and data protection notices of the respective payment service providers apply to payment transactions, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert cancellation, information and other rights of those affected.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients; business and contractual partners; interested parties.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Business processes and operational procedures.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.paypal.com/de . Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Provision of the Online Offering and Web Hosting

We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); protocol data (e.g., log files relating to logins or the retrieval of data or access times); content data (e.g., textual or visual messages and contributions, as well as related information, such as authorship or time of creation).
  • Data subjects: Users (e.g., website visitors, users of online services); business and contractual partners; service recipients; and clients.
  • Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures; content delivery network (CDN). Firewall.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity, and software that we rent from a corresponding server provider (also known as a "web host") or obtain from other sources; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files." Server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, e.g., to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability; legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes will not be deleted until the incident in question has been finally resolved.
  • Email sending and hosting: The web hosting services we use also include the sending, receiving, and storing of emails. For these purposes, the addresses of the recipients and senders, as well as other information regarding the email sending (e.g., the providers involved), and the content of the respective emails are processed. The aforementioned data may also be processed for the purposes of detecting SPAM. Please note that emails are generally not sent encrypted over the Internet. Emails are generally encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot accept any responsibility for the transmission path of emails between the sender and the recipient on our server; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Content Delivery Network: We use a content delivery network (CDN). A CDN is a service that enables faster and more secure delivery of online content, especially large media files such as graphics or program scripts, using regionally distributed servers connected via the internet. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Amazon Web Services (AWS): Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://aws.amazon.com/de/ ; Privacy Policy: https://aws.amazon.com/de/privacy/ ; Data processing agreement: https://aws.amazon.com/de/compliance/gdpr-center/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://aws.amazon.com/service-terms/ ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://aws.amazon.com/service-terms/ ).
  • United Domains: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service provider: united-domains AG, Gautinger Straße 10, 82319 Starnberg, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.united-domains.de ; Privacy policy: https://www.united-domains.de/unternehmen/datenschutz/ . Data processing agreement: https://www.united-domains.de/help/faq-article/wie-erhalte-ich-den-auftragsverarbeitungs-vertrag-avv-nach-dsgvo/ .
  • WordPress.com: Hosting and software for the creation, provision and operation of websites, blogs and other online offerings; Service provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://wordpress.com ; Privacy policy: https://automattic.com/de/privacy/ ; Data processing agreement: https://wordpress.com/support/data-processing-agreements/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses (provided by the service provider), Switzerland – Data Privacy Framework (DPF), standard contractual clauses (provided by the service provider).
  • Cloudflare: Content Delivery Network (CDN) – a service that enables faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet. Service provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Website: https://www.cloudflare.com ; Privacy policy: https://www.cloudflare.com/privacypolicy/ ; Data processing agreement: https://www.cloudflare.com/cloudflare-customer-dpa/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://www.cloudflare.com/cloudflare-customer-scc/ ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://www.cloudflare.com/cloudflare-customer-scc/ ).
  • Sucuri: Firewall and security as well as error detection functions to detect and prevent unauthorized access attempts as well as technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage methods required for this purpose may be used and security logs may be created during the check and in particular in the event of unauthorized access. In this context, the IP addresses of users, a user identification number and their activities, including the time of access, are processed and stored and compared with the data provided by the provider of the firewall and security function and transmitted to them; Service provider: Sucuri LLC., parent company: GoDaddy Media Temple, Inc. d/b/a Sucuri, 6060 Center Dr. Suite 500, Los Angeles CA 90045, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://sucuri.net/privacy ; Data processing agreement: https://sucuri.net/dpa/ . Basis for third-country transfers: EU/EEA – Standard Contractual Clauses ( https://sucuri.net/dpa/ ), Switzerland – Standard Contractual Clauses ( https://sucuri.net/dpa/ ).
  • Wordfence: Firewall and security as well as error detection functions to detect and prevent unauthorized access attempts as well as technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage methods required for this purpose may be used and security logs may be created during the check and in particular in the event of unauthorized access. In this context, the IP addresses of users, a user identification number and their activities, including the time of access, are processed and stored and compared with the data provided by the provider of the firewall and security function and transmitted to them; Service provider: Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.wordfence.com ; Privacy policy: https://www.wordfence.com/privacy-policy/ ; Basis for third-country transfers: EU/EEA – Standard Contractual Clauses ( https://www.wordfence.com/standard-contractual-clauses/ ), Switzerland – Standard Contractual Clauses ( https://www.wordfence.com/standard-contractual-clauses/ ). Further information: https://www.wordfence.com/help/general-data-protection-regulation/ .
  • WP-Optimize: WP-Optimize Cache is a WordPress performance plugin that caches web pages, cleans the database, and compresses images. Service provider: Runs on servers and/or computers under its own data protection responsibility. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://wordpress.org/plugins/wp-optimize/ .
  • Amazon CloudFront: Content Delivery Network (CDN) – a service that enables the faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet. Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Website: https://aws.amazon.com/cloudfront/ ; Privacy Policy: https://aws.amazon.com/privacy/ ; Data processing agreement: https://aws.amazon.com/compliance/gdpr-center/ . Basis for third-country transfers: EU/EEA – standard contractual clauses (provided by the service provider), Switzerland – standard contractual clauses (provided by the service provider).
  • Lightspeed Cache: Caching and loading optimization – functions used to save certain website content so that it can be loaded more quickly upon repeated access. This reduces loading times and improves the user experience. Service provider: Execution on servers and/or computers under their own data protection responsibility. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://wordpress.org/plugins/litespeed-cache/ .
  • Google Translate: Translation of content and input into other languages; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://translate.google.com/ ; Privacy policy: https://policies.google.com/privacy ; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://cloud.google.com/terms/eu-model-contract-clause ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://cloud.google.com/terms/eu-model-contract-clause ).

Use of Cookies

The term “cookies” refers to functions that store and read information from users’ end devices. Cookies can also be used for various purposes, such as the functionality, security and convenience of online offerings and the creation of analyzes of visitor flows. We use cookies in accordance with legal regulations. If necessary, we obtain the users’ consent in advance. If consent is not necessary, we rely on our legitimate interests. This applies if storing and reading information is essential in order to be able to provide explicitly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about their scope and which cookies are used.

Notes on data protection law: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
  • Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to processing in accordance with the legal requirements, including by using the privacy settings of their browser.

Cookie settings/objection option:
  • Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved). Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and features).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online services and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing processes, procedures and services:

  • Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers named within the consent management solution. This procedure is used to obtain, log, manage, and revoke consent, in particular with regard to the use of cookies and similar technologies used to store, read, and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option of managing and revoking their consent. Consent declarations are saved to avoid repeated queries and to be able to provide evidence of consent in accordance with legal requirements. The data is stored on the server and/or in a cookie (so-called opt-in cookie) or using similar technologies in order to be able to assign consent to a specific user or their device. Unless specific information is available about the providers of consent management services, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and device used. Legal basis: Consent (Art. 6 (1) (a) GDPR).
  • Cookie opt-out: In the footer of our website you will find a link where you can change your cookie settings and revoke your consent.
  • BorlabsCookie: Consent management: Procedures for obtaining, logging, managing, and revoking consent, in particular for the use of cookies and similar technologies for storing, reading, and processing information on users' end devices, as well as their processing; Service provider: Execution on servers and/or computers under their own data protection responsibility; Website: https://de.borlabs.io/borlabs-cookie/ . Further information: An individual user ID, language, types of consent, and the time of their submission are stored on the server and in the cookie on the user's device.

Special Notes on Applications (Apps)

We process the data of the users of our application to the extent necessary to be able to provide the application and its functionalities to users, monitor its security and further develop it. We can also contact users in compliance with legal requirements if the communication is necessary for the purposes of administration or use of the application. Furthermore, with regard to the processing of user data, we refer to the data protection information in this data protection declaration.

Legal basis: The processing of data required to provide the application's functionalities serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g., enabling device functions). If the processing of data is not necessary to provide the application's functionalities, but serves the security of the application or our business interests (e.g., collecting data for the purpose of optimizing the application or for security purposes), it is based on our legitimate interests. If users are expressly asked for their consent to the processing of their data, the processing of the data covered by the consent is based on their consent.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Location data (information on the geographical position of a device or person); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as information on authorship or time of creation); Contact data (e.g. postal and email addresses or telephone numbers); Contact information (Facebook) (“Contact information” is data that (clearly) identifies data subjects, such as names, email addresses, and telephone numbers, which can be transmitted to Facebook, e.g. via Facebook pixel or upload, for matching purposes to create custom audiences; after matching to create target groups, the contact information is deleted). Event data (Facebook) ("Event data" is information that is sent to the provider Meta, for example, via meta pixels (be it via apps or other channels) and relates to people or their actions. This data includes details about website visits, interactions with content and functions, app installations, and product purchases. The event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.).
  • Data subjects: Users (e.g., website visitors, users of online services); business and contractual partners; service recipients and clients; communication partners; customers.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); affiliate tracking; remarketing; conversion measurement (measurement of the effectiveness of marketing measures); target group formation; reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest/behavior-based profiling, use of cookies); A/B testing; marketing; profiles with user-related information (creation of user profiles); communication; organizational and administrative procedures.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); legitimate interests (Art. 6 (1) (f) GDPR); consent (Art. 6 (1) (a) GDPR).

Further information on processing processes, procedures and services:

  • Commercial use: We process the data of our application users, registered users, and any test users (hereinafter referred to collectively as "users") in order to provide them with our contractual services, as well as on the basis of legitimate interests, to ensure the security of our application and to be able to further develop it. The required information is marked as such within the scope of the user agreement, order, or similar contract conclusion and may include the information required for service provision and any billing, as well as contact information for any follow-up consultations. Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
  • Storage of a pseudonymous identifier: To provide the application and ensure its functionality, we use a pseudonymous identifier. The identifier is a mathematical value (i.e., no clear data, such as names, is used) that is assigned to a device and/or the application installed on it. This identifier is generated when the application is installed, remains stored between application launches and updates, and is deleted when users remove the application from the device.
  • Device permissions for access to functions and data: The use of our application or its functionalities may require users to grant permissions to access certain functions of the devices used or to the data stored on the devices or accessible through the devices. By default, these permissions must be granted by the users and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app permissions may depend on the user's device and software. Users can contact us if they need clarification. We point out that denying or revoking the respective permissions may affect the functionality of our application.
  • Processing of location data: When using our application, the location data collected from the device used or otherwise entered by the user is processed. The use of location data requires user authorization, which can be revoked at any time. The use of location data serves only to provide the respective functionality of our application, in accordance with its description to users, or its typical and expected functionality.
  • AdMob: Platform for displaying advertising content in mobile applications; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://admob.google.com/home/ ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adscontrollerterms/ ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adscontrollerterms/ ). Further information: Processing by Google as the controller: https://business.safety.google/adscontrollerterms/ .
  • Amazon Web Services (AWS): Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://aws.amazon.com/de/ ; Privacy Policy: https://aws.amazon.com/de/privacy/ ; Data processing agreement: https://aws.amazon.com/de/compliance/gdpr-center/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://aws.amazon.com/service-terms/ ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://aws.amazon.com/service-terms/ ).
  • Amazon Partner Program: Affiliate Partner Program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.amazon.de ; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • Amazon: Marketing of advertising materials and advertising space; Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.amazon.de ; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • Apple App Store: App and software sales platform; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.apple.com/de/app-store/ . Privacy policy: https://www.apple.com/legal/privacy/de-ww/ .
  • Apple iCloud: Cloud storage service; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.apple.com/de/ . Privacy policy: https://www.apple.com/legal/privacy/de-ww/ .
  • Facebook Conversions API: We use Facebook's "Conversions API." The Conversions API is an interface that sends event data from our servers directly to Facebook. The functionality and processing of data within the Conversions API corresponds to the functionality and processing within the context of using the Facebook pixel, which is why we refer to the privacy policy for the Facebook pixel and target group building. Legal basis: Consent (Art. 6 (1) (a) GDPR).
  • Meta – Target group creation via data upload: Creation of target groups for marketing purposes – We transmit contact information (names, email addresses and telephone numbers) in list form to Meta for the purpose of creating target groups (so-called “custom audiences”) for the display of content and advertising information based on the presumed interests of the users. The transmission and comparison with data available at Meta does not take place in plain text, but as so-called “hash values”, i.e. mathematical representations of the data (this method is used, for example, when storing passwords). After the comparison for the purpose of creating target groups, the contact information is deleted; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing . Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ).
  • Firebase: Google Firebase is a platform for developers of applications (short "apps") for mobile devices and websites. Google Firebase offers a variety of functions for testing apps, monitoring their functionality and optimizing them (which are presented on the following overview page: https://firebase.google.com/products-build ). The functions include, among other things, the storage of apps including personal data of the application users, such as content created by them or information regarding their interaction with the apps (so-called "cloud computing"). Google Firebase also offers interfaces that allow interaction between app users and other services, e.g. authentication via services such as Facebook, Twitter or via an email-password combination; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://firebase.google.com ; Privacy Policy: https://policies.google.com/privacy ; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum . Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://cloud.google.com/terms/eu-model-contract-clause ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://cloud.google.com/terms/eu-model-contract-clause ).
  • Firebase: Firebase is a development platform for mobile and web applications. It provides tools and infrastructure via a so-called software development kit that are intended to enable developers to provide functions more easily and efficiently using programming interfaces on various platforms. Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://firebase.google.com ; Privacy policy: https://policies.google.com/privacy ; Data processing agreement: https://firebase.google.com/terms/data-processing-terms . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://firebase.google.com/terms/data-processing-terms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://firebase.google.com/terms/data-processing-terms ).
  • Facebook Pages: Profiles within the social network Facebook – We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As described in the Facebook Data Policy under “How do we use this information?” explains, Facebook also collects and uses information to provide analysis services, so-called “Page Insights,” for page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook (“Information about Page Insights,” https://www.facebook.com/legal/terms/page_controller_addendum ), which specifically regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct Facebook to requests for information or deletion). The rights of users (in particular to information, deletion, objection, and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” ( https://www.facebook.com/legal/terms/information_about_page_insights_data ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ).
  • Meta pixels and target group creation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Meta is able to define visitors to our online offering as a target group for displaying advertisements (so-called "meta ads"). Accordingly, we use the meta pixel to display the meta ads we place only to users on Meta platforms and within the services of partners cooperating with Meta (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g., interest in certain topics or products that can be seen from the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of the meta pixel, we also want to ensure that our meta ads correspond to the potential interests of users and are not annoying. With the help of the meta pixel, we can also track the effectiveness of meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called “conversion measurement”); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ); Further information: Event data of users, i.e. behavioral and interest information, is processed for the purposes of targeted advertising and target group building on the basis of the agreement on joint controllership (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transfer of data to its parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or more usage processes, which search terms they have used, accessed these again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers.
    This involves creating pseudonymous profiles of users with information from the use of different devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purpose. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy ; Order processing agreement: https://business.safety.google/adsprocessorterms/ ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
  • Google Cloud Storage: Cloud storage, cloud infrastructure services, and cloud-based application software; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://cloud.google.com/ ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum ; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://cloud.google.com/terms/eu-model-contract-clause ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://cloud.google.com/terms/eu-model-contract-clause ). Further information: https://cloud.google.com/privacy .
  • Google Universal Analytics: Reach measurement and web analysis – We use Universal Analytics, a version of Google Analytics, to conduct user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as names or email addresses. It is used to assign analysis information to a user, e.g. to recognize which content users have accessed during a usage session or whether they visit our online offering again. Pseudonymous profiles of users are created with information from the use of various devices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com ; Terms and Conditions: https://business.safety.google/adsprocessorterms/ ; Privacy Policy: https://policies.google.com/privacy ; Order processing agreement: https://business.safety.google/adsprocessorterms ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and the data processed).
  • Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact information, and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating. Legal bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
  • Customer account: Customers can create an account within our online offering (e.g., customer or user account, referred to as "customer account"). If registration of a customer account is required, customers will be informed of this, as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. During registration, as well as subsequent logins and use of the customer account, we store the customer's IP addresses along with the access times in order to verify registration and prevent any misuse of the customer account. If the customer account is terminated, the customer account data will be deleted after the termination date, unless it is retained for purposes other than making it available in the customer account or must be retained for legal reasons (e.g., internal storage of customer data, order processes, or invoices). It is the customer's responsibility to back up their data upon termination of the customer account; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
  • National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes, and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of individual federal states may apply.
  • Relevant legal bases according to the Swiss Data Protection Act: .
  • National data protection regulations in Austria: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Austria. These include, in particular, the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act – DSG). The Data Protection Act contains, in particular, special provisions on the right to information, the right to rectification or erasure, the processing of special categories of personal data, processing for other purposes and transmission, and automated decision-making in individual cases.
  • OneSignal: Automation and personalization of content and marketing information as well as campaigns on various communication channels, remarketing, A/B testing, messaging, and reach measurement; Service provider: OneSignal, Inc., 2850 S Delaware St Suite 201, San Mateo, CA 94403, USA; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://onesignal.com ; Privacy policy: https://onesignal.com/privacy_policy ; Data processing agreement: Provided by the service provider. Basis for third-country transfers: EU/EEA – Standard Contractual Clauses (Provided by the service provider), Switzerland – Standard Contractual Clauses (Provided by the service provider).
  • UpdraftPlus: Backup software and backup storage; Service provider: Simba Hosting Ltd., 11 Barringer Way, St. Neots, Cambs., PE19 1LW, GB; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://updraftplus.com/ . Privacy policy: https://updraftplus.com/data-protection-and-privacy-centre/ .
  • United Domains: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service provider: united-domains AG, Gautinger Straße 10, 82319 Starnberg, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.united-domains.de ; Privacy policy: https://www.united-domains.de/unternehmen/datenschutz/ . Data processing agreement: https://www.united-domains.de/help/faq-article/wie-erhalte-ich-den-auftragsverarbeitungs-vertrag-avv-nach-dsgvo/ .

Obtaining Applications Via App Stores

Our application is obtained via special online platforms operated by other service providers (so-called “app stores”). In this context, in addition to our data protection information, the data protection information of the respective app stores applies. This applies in particular with regard to the procedures used on the platforms for reach measurement and interest-based marketing as well as any possible costs.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; marketing. Provision of our online offering and user-friendliness.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

Registration, Login and User Account

Users can create a user account. As part of registration, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment. The data processed includes, in particular, login information (username, password and an email address).

As part of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests and those of the users in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can access processes that are relevant to their user account, such as: B. technical changes, will be informed by email.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); log data (e.g., log files relating to logins or data retrieval or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures; provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Deletion after termination.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Registration with real name: Due to the nature of our community, we ask users to use our services only using their real names. This means that the use of pseudonyms is not permitted. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
  • Two-factor authentication: Two-factor authentication provides an additional layer of security for your user account and ensures that only you can access your account, even if someone else knows your password. For this purpose, you must perform an additional authentication measure in addition to your password (e.g., entering a code sent to a mobile device). We will inform you about the procedure we use. Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Community Functions

The community functions we provide allow users to engage in conversations or other exchanges with one another. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our conditions and guidelines as well as the rights of other users and third parties.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.). Usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; provision of our online offering and user-friendliness.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Protection of personal data: Users decide for themselves which data they disclose about themselves within our online offering. For example, when users provide personal information or participate in conversations. We ask users to protect their data and to publish personal data only with caution and to the extent necessary. In particular, we ask users to note that they must protect their access data with particular care and use secure passwords (i.e., especially long and random character combinations). Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Single Sign-On Login

“Single sign-on” or “single sign-on registration” or “authentication” are procedures that allow users to use a user account to log in to a provider of single sign-on procedures (e.g . B. a social network), also to register with our online offer. The prerequisite for single sign-on authentication is that the user is registered with the respective single sign-on provider and enters the required access data in the online form provided, or is already registered with the single sign-on provider and confirm the single sign-on login via button.

Authentication takes place directly with the respective single sign-on provider. As part of such authentication, we receive a user ID with the information that the user is logged in to the respective single sign-on provider under this user ID and an ID that we cannot use for other purposes (so-called “user handle "). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the data releases selected as part of the authentication and also on what data users provide in the privacy or other settings of the user account during single sign-on. On providers have released. Depending on the single sign-on provider and the user's choice, there can be different data, usually the email address and the user name. The password entered by the single sign-on provider as part of the single sign-on procedure is neither visible to us nor is it stored by us.

Users are asked to note that the information we store can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actually done. Change e.g. B. the users' email addresses, they must change them manually in their user account with us.

If agreed with the users, we can use the single sign-on registration as part of or before the fulfillment of the contract, if the users have been asked to do so, process it as part of their consent and otherwise use it on the basis of our legitimate interests and the Users' interests in an effective and secure registration system.

Should users decide that they no longer want to use the link to their user account with the single sign-on provider for the single sign-on procedure, they must delete this connection within their user account with the single sign-on provider. If users want to delete their data from us, they must cancel their registration with us.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; registration procedures. Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Deletion after termination.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Apple Single Sign-On: Authentication services for user logins, provision of single sign-on functions, management of identity information and application integrations; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.apple.com/de/ . Privacy policy: https://www.apple.com/legal/privacy/de-ww/ .

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. Furthermore, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online form); provision of our online offering and user-friendliness; security measures; organizational and administrative procedures; provision of contractual services and fulfillment of contractual obligations.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our security in case someone leaves illegal content in comments or posts (insults, prohibited political propaganda, etc.). In this case, we ourselves may be held liable for the comment or post and are therefore interested in the identity of the author.

    Furthermore, we reserve the right to process user information for the purpose of spam detection based on our legitimate interests.

    On the same legal basis, we reserve the right to store users' IP addresses for the duration of surveys and to use cookies to avoid multiple voting.

    The personal information, any contact and website information, as well as the content information provided in comments and posts will be permanently stored by us until the user objects; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Accessing WordPress emojis and smileys: Accessing WordPress emojis and smileys – Within our WordPress blog, graphic emojis (or smileys), i.e., small graphic files that express emotions, are used for the purpose of efficiently integrating content elements. The server providers collect the users' IP addresses. This is necessary so that the emoji files can be transmitted to the users' browsers; Service provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://automattic.com ; Privacy policy: https://automattic.com/privacy ; Data processing agreement: Provided by the service provider. Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses (provided by the service provider), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses (provided by the service provider).
  • Profile pictures from Gravatar: Profile pictures – We use the Gravatar service within our online offering and in particular in the blog.

    Gravatar is a service that allows users to register and upload profile pictures and email addresses. When users post or comment on other online sites (especially blogs) using their email address, their profile pictures may be displayed next to the posts or comments. For this purpose, the email address provided by the user is transmitted in encrypted form to Gravatar to check whether a profile has been saved for that user. This is the sole purpose of transmitting the email address. It will not be used for any other purpose and will be deleted afterward.

    The use of Gravatar is based on our legitimate interests, as with the help of Gravatar we offer the authors of posts and comments the opportunity to personalise their posts with a profile picture.

    By displaying the images, Gravatar obtains the user's IP address, as this is necessary for communication between a browser and an online service.

    If users do not want a user image linked to their Gravatar email address to appear in comments, they should use an email address that is not stored with Gravatar to comment. We would also like to point out that it is also possible to use an anonymous email address or no email address at all if users do not want their own email address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system; Service provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://automattic.com ; Privacy policy: https://automattic.com/privacy ; Data processing agreement: Provided by the service provider. Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses (provided by the service provider), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses (provided by the service provider).
  • ManageWP: Management of WordPress websites; Service provider: ManageWP, LLC, 14455 N. Hayden Rd, Ste. 219, Scottsdale, AZ 85260, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://managewp.com/ ; Privacy policy: https://managewp.com/privacy ; Data processing agreement: https://managewp.com/blog/managewp-and-gdpr-compliance . Basis for third-country transfers: EU/EEA – standard contractual clauses ( https://managewp.com/data-processing-addendum ), Switzerland – standard contractual clauses ( https://managewp.com/data-processing-addendum ).
  • UpdraftPlus: Backup software and backup storage; Service provider: Simba Hosting Ltd., 11 Barringer Way, St. Neots, Cambs., PE19 1LW, GB; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://updraftplus.com/ . Privacy policy: https://updraftplus.com/data-protection-and-privacy-centre/ .

Contact and Inquiry Management

When you contact us (e.g. by post, contact form, e-mail, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the inquiring person is processed to the extent that this is necessary to answer contact inquiries and any enquiries measures are required.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: communication partners.
  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing processes, procedures and services:

  • Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact information, and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating. Legal bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).

Communication Via Messenger

We use messengers for communication purposes and therefore ask that you please note the following information on the functionality of messengers, encryption, the use of communication metadata and your options for objection.

You can also contact us via alternative means, e.g. B. via telephone or email. Please use the contact options provided to you or the contact options provided within our online offering.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end be encrypted at the end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption activated to ensure that the message content is encrypted.

However, we also point out to our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us as well as technical information about the device used by the communication partner and, depending on the settings of their device, location information ( so-called metadata) are processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use messenger in our relationship with our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and fulfilling the needs of our communication partners in communicating via messenger. We would also like to point out that we will not transmit the contact details provided to us to the messenger for the first time without your consent.

Revocation, objection, and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete messages in accordance with our general deletion guidelines (e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have responded to any inquiries from the communication partners, provided no reference to a previous conversation is expected and there are no statutory retention periods that prevent deletion.

Reservation of reference to other communication channels: To ensure your security, we ask for your understanding that for certain reasons we may not be able to respond to inquiries via Messenger. This applies to situations where, for example, contract details must be treated with particular confidentiality or a response via Messenger does not meet formal requirements. In these cases, we recommend using more appropriate communication channels.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: communication partners.
  • Purposes of processing: Communication. Direct marketing (e.g., by email or post).
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Consent (Art. 6 (1) (a) GDPR); Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Instagram: Sending messages via the social network Instagram; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com . Privacy policy: https://privacycenter.instagram.com/policy/ .
  • Facebook Messenger: Send and receive text messages, make voice and video calls, create group chats, share files and media, transmit location information, synchronize contacts, encrypt messages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ).
  • Telegram: Sending and receiving messages, voice calls, and video calls; creating groups and channels; sharing files and media; using bots for automation; end-to-end encryption for secret chats; synchronization across multiple devices; Service provider: Representative in the European Union: European Data Protection Office (EDPO), Avenue Huart Hamoir 71, 1030 Brussels, Belgium; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://telegram.org/ . Privacy policy: https://telegram.org/privacy/de .
  • WhatsApp: Text messages, voice and video calls, sending images, videos and documents, group chat function, end-to-end encryption for increased security; Service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.whatsapp.com/ ; Privacy policy: https://www.whatsapp.com/legal . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).

Push Notifications

With the consent of the users, we can send the users so-called “push notifications”. These are messages that are displayed on users' screens, devices or browsers, even if our online service is not being actively used.

In order to register for push notifications, users must confirm that their browser or device asks them to receive push notifications. This consent process is documented and saved. Storage is necessary to determine whether users have agreed to receive push notifications and to be able to prove their consent. For these purposes, a pseudonymous browser identifier (so-called “push token”) or the device ID of a terminal device is stored.

The push messages may be necessary for the fulfillment of contractual obligations (e.g. technical and organizational information relevant to the use of our online offering) and are otherwise sent on the basis of the user's consent, unless specifically mentioned below. Users can change the receipt of push notifications at any time using the notification settings of their respective browsers or devices.

  • Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); location data (information on the geographical position of a device or person); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation).
  • Data subjects: Communication partners. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Communication; provision of our online offering and user-friendliness; reach measurement (e.g., access statistics, recognition of recurring visitors); direct marketing (e.g., by email or post); conversion measurement (measurement of the effectiveness of marketing measures); target group formation; marketing; tracking (e.g., interest-/behavior-based profiling, use of cookies); A/B testing. Profiles with user-related information (creation of user profiles).
  • Retention and deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Deletion after termination.
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Analysis and success measurement: We statistically evaluate push messages and can thus determine whether and when push messages were displayed and clicked. This information is used to technically improve our push messages based on the technical data or the target groups and their retrieval behavior or retrieval times. This analysis also includes determining whether the push messages are opened, when they are opened, and whether users interact with their content or buttons. For technical reasons, this information can be assigned to the individual push message recipients. However, it is neither our aim nor, if used, that of the push message service provider to observe individual users. Rather, the evaluations serve to identify the usage habits of our users and adapt our push messages to them or to send different push messages based on the interests of our users.

    The analysis of push notifications and the measurement of success are based on the express consent of the user, which is given with the consent to receive push notifications. Users can object to the analysis and measurement of success by unsubscribing from push notifications. Unfortunately, a separate revocation of the analysis and measurement of success is not possible. Legal basis: Consent (Art. 6 (1) (a) GDPR).
  • CleverPush: Sending and managing push notifications; Service provider: CleverPush GmbH, Nagelsweg 22, 20097 Hamburg, Germany; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://cleverpush.com/de/ ; Privacy policy: https://cleverpush.com/de/privacy/ . Data processing agreement: Provided by the service provider.
  • OneSignal: Automation and personalization of content and marketing information as well as campaigns on various communication channels, remarketing, A/B testing, messaging, and reach measurement; Service provider: OneSignal, Inc., 2850 S Delaware St Suite 201, San Mateo, CA 94403, USA; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://onesignal.com ; Privacy policy: https://onesignal.com/privacy_policy ; Data processing agreement: Provided by the service provider. Basis for third-country transfers: EU/EEA – Standard Contractual Clauses (Provided by the service provider), Switzerland – Standard Contractual Clauses (Provided by the service provider).
  • Firebase: Firebase is a development platform for mobile and web applications. It provides tools and infrastructure via a so-called software development kit that are intended to enable developers to provide functions more easily and efficiently using programming interfaces on various platforms. Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://firebase.google.com ; Privacy policy: https://policies.google.com/privacy ; Data processing agreement: https://firebase.google.com/terms/data-processing-terms . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://firebase.google.com/terms/data-processing-terms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://firebase.google.com/terms/data-processing-terms ).

Cloud Services

We use software services accessible via the Internet and running on their providers' servers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

Within this framework, personal data can be processed and stored on the providers' servers, provided that they are part of communication processes with us or are otherwise processed by us as set out in this data protection declaration. This data may include, in particular, user master data and contact details, data on processes, contracts, other processes and their content. The cloud service providers also process usage data and metadata, which they use for security purposes and to optimize services.

If we use the cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may set cookies on the users' devices for the purposes of web analysis or to remember the user's settings (e.g. in the case of Media control) to remember and save.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: interested parties; communication partners; business and contractual partners.
  • Purposes of processing: Office and organizational procedures. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

surveys and polls

We conduct surveys and questionnaires to collect information for the respective communicated survey or questionnaire purpose. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing the IP address in order to display the survey in the user's browser or to enable the survey to be resumed using a cookie).

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Participants. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online forms). Surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • WP Polls: Conducting online surveys; Service provider: Execution on servers and/or computers under their own data protection responsibility; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://wordpress.org/plugins/wp-polls/ .

Web Analysis, Monitoring and Optimization

Web analysis (also referred to as “reach measurement”) is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently, or invite them to reuse it. It is also possible for us to understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data summarized into a usage process, can be created for these purposes and information can be stored in a browser or in a device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information about times of use. If users have agreed to the collection of their location data to us or to the providers of the services we use, the processing of location data is also possible.

In addition, the users' IP addresses are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: reach measurement (e.g., access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness; remarketing; tracking (e.g., interest-/behavior-based profiling, use of cookies).
  • Retention and Deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are retained for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Firebase: Google Firebase is a platform for developers of applications (short "apps") for mobile devices and websites. Google Firebase offers a variety of functions for testing apps, monitoring their functionality and optimizing them (which are presented on the following overview page: https://firebase.google.com/products-build ). The functions include, among other things, the storage of apps including personal data of the application users, such as content created by them or information regarding their interaction with the apps (so-called "cloud computing"). Google Firebase also offers interfaces that allow interaction between app users and other services, e.g. authentication via services such as Facebook, Twitter or via an email-password combination; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://firebase.google.com ; Privacy Policy: https://policies.google.com/privacy ; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum . Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://cloud.google.com/terms/eu-model-contract-clause ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://cloud.google.com/terms/eu-model-contract-clause ).
  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or more usage processes, which search terms they have used, accessed these again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers.
    This involves creating pseudonymous profiles of users with information from the use of different devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purpose. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy ; Order processing agreement: https://business.safety.google/adsprocessorterms/ ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
  • Google as the recipient of consent: The consent given by users as part of a consent dialog (also known as "cookie opt-in/consent", "cookie banner", etc.) serves several purposes. Firstly, it helps us fulfill our obligation to obtain consent to the storage and retrieval of information on and from the user's device (in accordance with the ePrivacy Directive). Secondly, it covers the processing of users' personal data in accordance with data protection regulations. Furthermore, this consent also applies to Google, as the company is required by the Digital Markets Act to obtain consent for personalized services. Therefore, we share the status of consents granted by users with Google. Our consent management software informs Google whether consents have been granted or not. The goal is to ensure that users' consent, whether granted or not, is taken into account when using Google Analytics and when integrating features and external services. This means that user consent and its revocation within the scope of Google Analytics and other Google services in our online offering can be adapted dynamically and depending on the user selection; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://support.google.com/analytics/answer/9976101?hl=de . Privacy policy: https://policies.google.com/privacy .
  • Google Signals (Google Analytics feature): Google Signals is session data from websites and apps that Google associates with users who are logged in to their Google accounts and have enabled ad personalization. This association of data with these logged-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion measurement. These include: Cross-platform reporting – linking data across devices and activities from different sessions using your user ID or Google Signals data, which enables an understanding of user behavior at every step of the conversion process, from initial contact to conversion and beyond; Remarketing with Google Analytics – creating remarketing audiences from Google Analytics data and sharing these audiences with linked advertising accounts; Demographics and interests – Google Analytics collects additional information about the demographics and interests of users who are logged in to their Google accounts and have enabled ad personalization; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://support.google.com/analytics/answer/7532985?hl=de ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement: https://business.safety.google/adsprocessorterms ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ). Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
  • Google Tag Manager: We use Google Tag Manager, a software from Google that allows us to centrally manage so-called website tags via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activity. This technology helps us improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not perform any independent analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when Google Tag Manager is used, the user's IP address is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies may also be set in the process. However, this data processing only occurs if services are integrated via Tag Manager. For more detailed information about these services and their data processing, please refer to the further sections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement:
    https://business.safety.google/adsprocessorterms . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms ).
  • Jetpack (WordPress Stats): Jetpack offers analysis functions for WordPress software; Service provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://automattic.com ; Privacy policy: https://automattic.com/privacy ; Data processing agreement: Provided by the service provider. Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider).
  • Matomo (without cookies): Matomo is a privacy-friendly web analysis software that is used without cookies and recognizes recurring users with the help of a so-called "digital fingerprint" that is stored anonymously and changed every 24 hours. With the "digital fingerprint," user movements within our online offering are recorded using pseudonymized IP addresses in combination with user browser settings in such a way that it is not possible to draw conclusions about the identity of individual users. The user data collected as part of the use of Matomo is processed only by us and not shared with third parties. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://matomo.org/ . Security measures: IP masking (pseudonymization of the IP address).
  • Google Analytics without cookies: We use Google Analytics without cookies. This means that no files used to create profiles are stored on users' devices. The information required for measurement and analysis is only stored and processed on Google's server. Pseudonymous user profiles are created. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Legal basis: Consent (Art. 6 (1) (a) GDPR). Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Privacy policy: https://policies.google.com/privacy ; Data processing agreement: https://business.safety.google/adsprocessorterms . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and the data processed).
  • Google Universal Analytics: Reach measurement and web analysis – We use Universal Analytics, a version of Google Analytics, to conduct user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as names or email addresses. It is used to assign analysis information to a user, e.g. to recognize which content users have accessed during a usage session or whether they visit our online offering again. Pseudonymous profiles of users are created with information from the use of various devices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com ; Terms and Conditions: https://business.safety.google/adsprocessorterms/ ; Privacy Policy: https://policies.google.com/privacy ; Order processing agreement: https://business.safety.google/adsprocessorterms ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and the data processed).
  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users have accessed within one or more usage processes, which search terms they used, accessed these again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used for this purpose. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Privacy policy: https://policies.google.com/privacy ; Data processing agreement: https://business.safety.google/adsprocessorterms ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and the data processed).
  • Microsoft Clarity: Web analysis, reach measurement and analysis of user behavior in relation to usage and interests concerning functions and content as well as their usage duration based on a pseudonymous user identification number and profiling; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://clarity.microsoft.com ; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement ; Data processing agreement: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://privacy.microsoft.com/en-us/privacystatement ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://privacy.microsoft.com/en-us/privacystatement ).

Online Marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on users' potential interests and measuring their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called “cookie”) or similar procedures are used, by means of which the user information relevant to the display of the aforementioned content is stored. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information about times of use and functions used. If users have consented to the collection of their location data, this can also be processed.

The users’ IP addresses are also stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual user identity, but only the information stored in their profiles.

The statements in the profiles are usually stored in cookies or using similar methods. These cookies can later generally be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign clear data to the profiles, especially if the users are, for example, members of a social network whose online marketing processes we use and the network connects the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by giving consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. h. for example, to conclude a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Information on revocation and objection:

We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called “opt-out”). If no explicit opt-out option has been provided, you have the option of turning off cookies in your browser settings. However, this may limit the functions of our online offering. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://www.youradchoices.ca/choices.

c) USA: https://www.aboutads.info/choices.

d) Cross-territory: https://optout.aboutads.info.

  • Types of data processed: Content data (e.g., textual or visual messages and contributions, as well as related information, such as authorship or time of creation); Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); Event data (Facebook) ("Event data" is information that is sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relates to people or their actions. This data includes details about website visits, interactions with content and functions, app installations, and product purchases. The event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.); Contact information (Facebook) (“Contact information” is data that (clearly) identifies data subjects, such as names, email addresses, and telephone numbers, which can be transmitted to Facebook, e.g. via Facebook Pixel or upload, for matching purposes to create custom audiences. After matching to create target groups, the contact information is deleted).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group formation; marketing; profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness. Remarketing.
  • Retention and Deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are retained for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Amazon: Marketing of advertising materials and advertising space; Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.amazon.de ; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • Meta pixels and target group creation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Meta is able to define visitors to our online offering as a target group for displaying advertisements (so-called "meta ads"). Accordingly, we use the meta pixel to display the meta ads we place only to users on Meta platforms and within the services of partners cooperating with Meta (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g., interest in certain topics or products that can be seen from the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of the meta pixel, we also want to ensure that our meta ads correspond to the potential interests of users and are not annoying. With the help of the meta pixel, we can also track the effectiveness of meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called “conversion measurement”); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ); Further information: Event data of users, i.e. behavioral and interest information, is processed for the purposes of targeted advertising and target group building on the basis of the agreement on joint controllership (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transfer of data to its parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Meta – Target group creation via data upload: Creation of target groups for marketing purposes – We transmit contact information (names, email addresses and telephone numbers) in list form to Meta for the purpose of creating target groups (so-called “custom audiences”) for the display of content and advertising information based on the presumed interests of the users. The transmission and comparison with data available at Meta does not take place in plain text, but as so-called “hash values”, i.e. mathematical representations of the data (this method is used, for example, when storing passwords). After the comparison for the purpose of creating target groups, the contact information is deleted; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing . Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ).
  • Facebook advertisements: Placing advertisements within the Facebook platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF); Opt-out option: We refer to the data protection and advertising settings in the user profile on the Facebook platforms as well as to Facebook’s consent procedures and contact options for exercising information and other data subject rights, as described in Facebook’s privacy policy; Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Google Ad Manager: We use the “Google Ad Manager” service to place ads in the Google advertising network (e.g. in search results, in videos, on websites, etc.). Google Ad Manager is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to show ads for our online offering to users who could have a potential interest in our offering or who have previously shown an interest in it, as well as to measure the success of the ads. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ ; Data processing terms for Google advertising products: Information about the services. Data processing terms between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms . If Google acts as a processor, data processing terms for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms .
  • AdMob: Platform for displaying advertising content in mobile applications; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://admob.google.com/home/ ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adscontrollerterms/ ), Switzerland – Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adscontrollerterms/ ). Further information: Processing by Google as the controller: https://business.safety.google/adscontrollerterms/ .
  • Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that adds users who use an online service to a pseudonymous remarketing list so that users can be shown ads on other online offerings based on their visit to the online service. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ . Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms .
  • Google Adsense with personalized ads: We integrate the Google Adsense service, which enables personalized ads to be placed on our website. Google Adsense analyzes user behavior and uses this data to display targeted advertising tailored to the interests of our visitors. We receive financial compensation for each ad placement or other use of these ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ . Data processing terms for Google advertising products: Information about the services, data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms .
  • Google Adsense with non-personalized ads: We use the Google Adsense service to display non-personalized ads on our website. These ads are not based on individual user behavior, but are selected based on general characteristics such as the content of the page or your approximate geographical location. We receive compensation for displaying or otherwise using these ads. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ . Data processing terms for Google advertising products: Information about the services, data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms .
  • Instagram advertisements: Placing advertisements within the Instagram platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.instagram.com ; Privacy policy: https://privacycenter.instagram.com/policy/ ; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF); Opt-out option: We refer to the data protection and advertising settings in the user profile on the Instagram platform as well as within the framework of Instagram’s consent process and Instagram’s contact options for exercising information and other data subject rights in Instagram’s privacy policy; Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA.
  • Amazon Ads and Amazon Pixel: Code that is loaded when a user visits our online offering and tracks the user's behavior and conversions and saves them in a profile (possible purposes: measuring campaign performance, optimizing ad delivery, building custom and similar audiences) as well as providing functions for displaying personalized advertising based on interest- and behavior-based information that includes demographic characteristics, interests and the browsing history of users and is stored in user profiles; Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://advertising.amazon.com/ ; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 ; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF). Further information: https://advertising.amazon.com/resources/ad-policy/eu-data-protection-and-privacy .
  • Walmart Partner Program: Affiliate Marketing Partner Program; Service provider: Walmart Inc., 702 SW 8th St, Bentonville, United States; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.walmart.com/ . Privacy Policy: https://corporate.walmart.com/privacy-security .
  • Tapad: Provision of functions for displaying personalized advertising based on interest- and behavior-based information, which includes demographic characteristics, interests, and browsing history of users and is stored in user profiles; Service provider: Tapad, Inc., 261 Madison Avenue, 4th Floor, New York, NY 10016, USA; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.tapad.com/ . Privacy policy: https://www.tapad.com/global-privacy-notice .
  • PubMatic: Providing features for displaying personalized advertising based on interest- and behavior-based information, including demographic characteristics, interests, and user browsing history, stored in user profiles; Service provider: PubMatic GmbH, Barbara Strozzilaan 101, 1083 HN Amsterdam, Netherlands; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://pubmatic.com . Privacy policy: https://pubmatic.com/legal/privacy/ .

Affiliate Programs and Affiliate Links

In our online offering we include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as “affiliate links”). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively referred to as “commission”).

In order to be able to track whether users have taken advantage of the offers of an affiliate link we use, it is necessary for the respective third-party providers to find out that the users have followed an affiliate link used within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves the sole purpose of commission accounting and will be canceled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values ​​that are part of the link or otherwise, e.g. B. can be stored in a cookie. The values ​​may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: interested parties. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Affiliate tracking.
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Amazon Partner Program: Affiliate Partner Program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.amazon.de ; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • AWIN Partner Program (formerly Zanox and Affilinet): Affiliate marketing partner program; Service provider: AWIN AG, Eichhornstr. 3, 10785 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.awin.com/de . Privacy policy: https://www.awin.com/de/rechtliches/privacy-policy-DACH .
  • Belboon Partner Program: Affiliate marketing partner program; Service provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: www.belboon.de. Privacy policy: https://www.belboon.com/de/ueber-uns/datenschutz/ .
  • Tradedoubler Partner Program: Affiliate marketing partner program; Service provider: Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.tradedoubler.com/de . Privacy policy: https://www.tradedoubler.com/de/privacy-policy .

Presences in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with active users there or to offer information about us.

We would like to point out that user data can be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The latter may in turn be used to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users' computers in which the usage behavior and interests of the users are stored. In addition, data can also be stored in the usage profiles regardless of the devices used by the users (especially if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of the rights of those affected, we would also like to point out that these can most effectively be asserted with the providers. Only the latter have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as the information relating to them, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); inventory data (e.g., full name, home address, contact information, customer number, etc.); meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Communication; Feedback (e.g., collecting feedback via online form); Public relations; provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Instagram: Social network, enables the sharing of photos and videos, commenting on and favorite posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.instagram.com ; Privacy policy: https://privacycenter.instagram.com/policy/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the social network Facebook – We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As described in the Facebook Data Policy under “How do we use this information?” explains, Facebook also collects and uses information to provide analysis services, so-called “Page Insights,” for page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook (“Information about Page Insights,” https://www.facebook.com/legal/terms/page_controller_addendum ), which specifically regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct Facebook to requests for information or deletion). The rights of users (in particular to information, deletion, objection, and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” ( https://www.facebook.com/legal/terms/information_about_page_insights_data ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ).
  • Facebook Groups: We use the "Groups" feature of the Facebook platform to create interest groups within which Facebook users can contact each other or with us and exchange information. In doing so, we process personal data of our group users to the extent necessary for the purpose of group use and moderation. Our guidelines within the groups may contain further specifications and information regarding the use of the respective group. This data includes information on first and last names, published or privately shared content, values regarding group membership status or group-related activities, such as joining or leaving, as well as the time information for the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ), as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services called “Insights” to group operators so that they can gain insights into how people interact with their groups and the content associated with them; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • Threads: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.threads.net/ . Privacy policy: https://help.instagram.com/515230437301944 .
  • X: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://x.com . Privacy policy: https://x.com/de/privacy .
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://policies.google.com/privacy ; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff .

Plug-ins and Embedded Functions and Content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or city maps (hereinafter referred to as “content”).

The integration always requires that the third party providers of this content process the users' IP address, as without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, but also linked to such information from other sources become.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); Event data (Facebook) ("Event data" is information that is sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relates to people or their actions. This data includes details about website visits, interactions with content and functions, app installations, and product purchases. The event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.); Contact data (e.g., postal and email addresses or phone numbers). Content data (e.g., textual or visual messages and posts, as well as information about them, such as authorship or time of creation).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); target group formation; marketing; provision of contractual services and fulfillment of contractual obligations; profiles with user-related information (creation of user profiles); feedback (e.g., collecting feedback via online form).
  • Retention and Deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are retained for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use to display or user-friendliness our online offering). In doing so, the respective providers collect the IP address of the users and can process this for the purposes of transmitting the software to the user's browser as well as for security purposes and to evaluate and optimize their offering. – We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use to display or user-friendliness our online offering). In doing so, the respective providers collect the IP address of the users and can process this for the purposes of transmitting the software to the user's browser as well as for security purposes and to evaluate and optimize their offering; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Facebook plugins and content: Facebook social plugins and content – This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of “event data” that Facebook collects or receives during a transmission using the Facebook social plugins (and content embedding functions) that run on our online offering for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which specifically regulates the security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct information or deletion requests to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint controllership, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing ), the “Data Security Terms” ( https://www.facebook.com/legal/terms/data_security_terms ) and, with regard to processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • Instagram plugins and content: Instagram plugins and content – This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Instagram. – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of “event data” that Facebook collects using Instagram functions (e.g., embedding functions for content) that are executed on our online offering or receives during a transmission for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalizing functions and content (e.g., improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook (“Addendum for Controllers”, https://www.facebook.com/legal/controller_addendum ), which specifically regulates the security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to comply with the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint controllership, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing ), the “Data Security Terms” ( https://www.facebook.com/legal/terms/data_security_terms ) and, with regard to processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com . Privacy Policy: https://privacycenter.instagram.com/policy/ .
  • reCAPTCHA: We integrate the “reCAPTCHA” function to be able to recognize whether entries (e.g. in online forms) are made by humans and not by automatically acting machines (so-called “bots”). The data processed may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and the results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest in protecting our online offering from abusive automated crawling and spam; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 (1) (f) GDPR); website: https://www.google.com/recaptcha/ ; Privacy Policy: https://policies.google.com/privacy ; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de ; Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff .
  • Shariff: We use the privacy-safe "Shariff" buttons. "Shariff" was developed to enable more privacy online and replace the usual "Share" buttons on social networks. It is not the user's browser, but the server on which this online service is located, that establishes a connection with the server of the respective social media platform and queries, for example, the number of likes. The user remains anonymous. More information about the Shariff project can be found from the developers of the c't magazine: https://www.heise.de/hintergrund/Ein-Shariff-fuer-mehr-Datenschutz-2467514.html ; Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hanover, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html . Privacy Policy: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html .
  • X plugins and content: Plugins and buttons from the “X” platform – This can include, for example, content such as images, videos, or texts and buttons that users can use to share content from this online offering within X; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://x.com/de ; Privacy policy: https://x.com/de/privacy (Settings: https://x.com/personalization ); Data processing agreement: https://privacy.x.com/en/for-our-partners/global-dpa . Basis for third country transfers: EU/EEA – Standard Contractual Clauses ( https://privacy.x.com/en/for-our-partners/global-dpa ), Switzerland – Standard Contractual Clauses ( https://privacy.x.com/en/for-our-partners/global-dpa ).
  • YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 (1) (a) GDPR); website: https://www.youtube.com ; privacy policy: https://policies.google.com/privacy ; basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF). Possibility of objection (opt-out): opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://myadcenter.google.com/personalizationoff .
  • Vimeo video player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://vimeo.com ; Privacy policy: https://vimeo.com/privacy ; Data processing agreement: https://vimeo.com/enterpriseterms/dpa . Basis for third country transfers: EU/EEA – standard contractual clauses ( https://vimeo.com/enterpriseterms/dpa ), Switzerland – standard contractual clauses ( https://vimeo.com/enterpriseterms/dpa ).
  • All in One SEO Pack: A tool for optimizing your website content that generates an XML sitemap and provides an all-in-one SEO package for WordPress. Service provider: Runs on servers and/or computers under its own data protection responsibility. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://wordpress.org/plugins/all-in-one-seo-pack/ . Privacy policy: https://wordpress.org/about/privacy/ .
  • AddThis: AddThis – functions for sharing content on social networks. AddThis uses users’ personal information to provide and execute the sharing functions. In addition, AddThis may use pseudonymous user information for marketing purposes. ; Service provider: AddThis, 1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.addthis.com ; Privacy policy: https://www.addthis.com/privacy . Opt-out option: https://www.addthis.com/privacy/opt-out .

Management, Organization and Support Tools

We use services, platforms and software from other providers (hereinafter referred to as “third-party providers”) for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the third-party servers. This may affect various data, which we process in accordance with this data protection declaration. This data may include, in particular, user master data and contact details, data on processes, contracts, other processes and their content.

If users are referred to third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection information of the respective third-party providers.

  • Types of data processed: Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: communication partners; users (e.g., website visitors, users of online services); business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; reach measurement (e.g., access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Asana: Project management – organization and administration of teams, groups, workflows, projects, and processes; Service provider: Asana, Inc, 1550 Bryant Street, Suite 200, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://asana.com ; Privacy policy: https://asana.com/de/terms#privacy-policy ; Data processing agreement: https://asana.com/de/terms#data-processing . Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), standard contractual clauses ( https://asana.com/de/terms#data-processing ), Switzerland – Data Privacy Framework (DPF), standard contractual clauses ( https://asana.com/de/terms#data-processing ).
  • Bitly: URL shortening service and link management platform; Service provider: Bitly, Inc., 139 Fifth Avenue, 5th Floor, New York, NY 10010, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://bitly.com ; Privacy policy: https://bitly.com/pages/privacy . Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).
  • GitHub: Platform for version control of software projects. Developers can upload their code to repositories and track changes, as well as use project management tools for software development. Service provider: GitHub BV, Netherlands, https://support.github.com/contact/privacy ; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://github.com . Privacy policy: https://docs.github.com/de/site-policy/privacy-policies/github-general-privacy-statement .
  • reCAPTCHA: We integrate the “reCAPTCHA” function to be able to recognize whether entries (e.g. in online forms) are made by humans and not by automatically acting machines (so-called “bots”). The data processed may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and the results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest in protecting our online offering from abusive automated crawling and spam; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 (1) (f) GDPR); website: https://www.google.com/recaptcha/ ; Privacy Policy: https://policies.google.com/privacy ; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de ; Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff .

Processing of Data in the Context of Employment Relationships

As part of employment relationships, personal data is processed with the aim of effectively establishing, implementing and terminating such relationships. This data processing supports various operational and administrative functions necessary for the management of employee relations.

Data processing includes various aspects, ranging from the initiation of the contract to the termination of the contract. This includes the organization and management of daily working hours, the management of access rights and authorizations as well as the handling of personnel development measures and employee discussions. The processing also serves the billing and administration of wage and salary payments, which represent critical aspects of the execution of the contract.

In addition, data processing takes into account the legitimate interests of the responsible employer, such as ensuring safety in the workplace or collecting performance data to evaluate and optimize operational processes. Data processing also includes the disclosure of employee data as part of external communication and publication processes, where this is necessary for operational or legal purposes.

This data is always processed in compliance with the applicable legal framework, with the aim always being to create and maintain a fair and efficient working environment. This also includes taking into account the data protection of the affected employees, the anonymization or deletion of data after the processing purpose has been fulfilled or in accordance with legal retention periods.

  • Types of data processed: Employee data (information about employees and other persons in an employment relationship).
  • Data subjects: Employees (e.g. employees, applicants, temporary workers and other staff).
  • Purposes of processing: Establishment and implementation of employment relationships (processing of employee data in the context of establishing and implementing employment relationships). Business processes and operational procedures.
  • Legal bases: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR); Processing of special categories of personal data relating to healthcare, employment, and social security (Art. 9 (2) (h) GDPR).

Further information on processing processes, procedures and services:

  • Deletion of employee data: Under Austrian law, employee data will be deleted if it is no longer required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations are observed:
    • Data regarding income tax and duty obligations in accordance with Section 132 Paragraph 1 BAO – 7 years. Start of deadline – From the end of the calendar year relevant to the data.
    • Limitation of the obligation to pay social security contributions in accordance with Section 68 ASVG (limitation of determination) – 3 or 5 years. Beginning of the deadline - In principle, on the day the contributions are due, or if the report is not reported, from the day of the report.
    • Retention periods in social insurance – 7 years according to UGB.
    • Entitlement to vacation according to Section 4 Paragraph 5 UrlG - 2 years from the end of the vacation year in which the vacation arose. Start of the period – 2 years after the end of the holiday year in which the holiday arose.
    • Entitlement to vacation compensation according to Section 1486 Z 5 ABGB – 3 years. Start of deadline – From the time the final billing claims are due, as the last working day.
    • Records and reports on work accidents in accordance with Section 16 ASchG – at least 5 years. Start of the period – from the day of the accident at work.
    • Record of hiring out workers in accordance with Section 13 Paragraph 3 AÜG – 5 years. Start of deadline – The day on which the last remuneration claim of the hired worker is due.
    • Directory of young people in accordance with Section 26 Paragraph 2 KJBG – 2 years. Start of deadline – when creating a new directory, two years after the last entry.
    • Claims for compensation due to discriminatory termination of the employment relationship according to Sections 15 Paragraph 1a and 29 Paragraph 1a GlBG as well as Section 7k Paragraph 1 in conjunction with Paragraph 2 Z 3 BEinstG – 6 months. Start of period – From the time of receipt of the termination.
    • Claims for compensation by the employer or employee from premature termination of the employment relationship in accordance with Section 34 AngG or Section 1162d ABGB – 6 months. Start of deadline – From the time the claims are due, usually from the day the declaration of dissolution is received.
    • Entitlement to the issuance of a certificate of service in accordance with Section 1478 ABGB – 30 years. Start of deadline – At the end of the employment relationship.
    • Claims for compensation due to discriminatory rejection of an application according to Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG as well as Section 7k Paragraph 1 in conjunction with Paragraph 2 Z 1 BEinstG – 6 months. Start of the deadline - from the day on which the rejection was received or 7 months from receipt of the application.
    • Claims for reimbursement of any performance costs in accordance with Section 1486 Z 5 ABGB – 3 years. Deadline Start – The day on which the costs were incurred.
    • Liability for severance pay claims and company pensions after the transfer of the business in accordance with Section 6 Paragraph 2 AVRAG – 5 years. Start of deadline – time of transfer of operations.
    • Claims for compensation due to discriminatory refusal of transport according to Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG as well as Section 7k Paragraph 1 in conjunction with Paragraph 2 Z 1 BEinstG – 6 months. Start of the period - from the day on which the rejection of transport was received.
    • Claims for compensation due to discriminatory disadvantage in terms of pay, voluntary social benefits, training and further education measures or other working conditions in accordance with Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG as well as Section 7k Paragraph 1 in conjunction with Paragraph 2 Z 5 BEinstG - 3 years. Start of deadline – The point in time at which the right could first have been exercised and the objective opportunity to sue is given.
    • Claims for compensation for discriminatory harassment according to Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG as well as Section 7k Paragraph 1 in conjunction with Paragraph 2 Z 4 BEinstG – 1 year. Start of deadline – From the time of knowledge of the discrimination.
    • Claims for compensation due to discriminatory rejection of an application according to Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG as well as Section 7k Paragraph 1 in conjunction with Paragraph 2 Z 1 BEinstG – 6 months. Start of the deadline - from the day on which the rejection was received or 7 months from receipt of the application.
    • Claims for compensation for sexual harassment according to Section 15 Paragraph 1 GlbG – 3 years. Start of deadline – From the time of knowledge of the discrimination.
    • Claims for reimbursement of any performance costs in accordance with Section 1486 Z 5 ABGB – 3 years. Deadline Start – The day on which the costs were incurred.
    • Claims of the employee for remuneration or reimbursement of expenses as well as of the employer for advances granted in accordance with Section 1486 Z 5 ABGB - 3 years. Start of deadline – from the due date of the respective claims.
    • Limitation of action for prosecution due to underpayment according to Section 31 Paragraph 1 VStG in conjunction with Section 29 Paragraph 4 LSD-BG – 3 years. Start of the period – from the due date of the fee.
    • Claims for damages by the employer against the employee arising from employee liability in the event of slight negligence in accordance with Section 6 DHG – 6 months. Start of deadline – from the day on which they can be claimed.
    • Claims for damages by the employer against the employee arising from employee liability in the event of gross negligence or intent as well as other claims for damages by the employer in accordance with Section 1489 ABGB - 3 years or 30 years. Beginning of the deadline - in the case of a short deadline, from knowledge of the damage and the person causing the damage, in the case of a long deadline, from the occurrence of the damage.
  • Deletion of employee data: Employee data in Switzerland is deleted when it is no longer required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations are observed:
    • 10 years – retention period for books and records, annual financial statements, inventories, business reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organizational documents (Article 958f of the Swiss Code of Obligations (OR)).
    • 10 years - Data necessary to consider potential claims for damages or similar contractual claims and rights, as well as to process related inquiries, based on past business experience and usual industry practices, will be stored for the statutory limitation period of ten years, unless: a shorter period of five years is applicable, which is relevant in certain cases (Articles 127, 130 OR). Claims expire after five years for rent, lease and capital interest payments as well as other periodic services, for the delivery of food, for catering and restaurant debts as well as for craft services, retail sales of goods, medical care, professional work of lawyers, legal agents, lawyers and notaries and from the employment relationship of employees (Art. 128 OR).

Change and Update

We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information for companies and organizations in this data protection declaration, please note that the addresses may change over time and ask you to check the information before contacting us.

Definitions of Terms

This section provides an overview of the terms used in this data protection declaration. To the extent that the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are intended primarily to provide understanding.

  • A/B testing: A/B testing is used to improve the usability and performance of online offerings. Users are presented with different versions of a website or its elements, such as input forms, where the placement of content or the labels of navigation elements may differ. User behavior, such as staying longer on the website or interacting more frequently with the elements, can then be used to determine which of these websites or elements best meet user needs.
  • Affiliate tracking: As part of affiliate tracking, links that the linking websites use to direct users to websites with product or other offers are logged. The operators of the linking websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, the providers must be able to track whether users who are interested in certain offers then take advantage of them at the instigation of the affiliate links. Therefore, in order for affiliate links to function properly, they must be supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as: B. Advertising ID, partner ID and categorizations
  • Employees: Employees are individuals who are employed, whether as employees, staff, or in similar positions. An employment relationship is a legal relationship between an employer and an employee, defined by an employment contract or agreement. It entails the employer's obligation to pay the employee remuneration while the employee performs their work. The employment relationship comprises various stages, including the inception of the employment contract, the implementation of the contract, during which the employee performs their work, and the termination when the employment relationship ends, whether through resignation, termination agreement, or otherwise. Employee data is all information relating to these individuals in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and banking details, working hours, vacation entitlements, health data, and performance appraisals.
  • Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and unique identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unambiguous assignment and communication.
  • Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a service that enables the faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet.
  • Firewall: A firewall is a security system that protects a computer network or an individual computer from unwanted network access.
  • Content data: Content data encompasses information generated during the creation, editing, and publication of all types of content. This category of data can include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.
  • Contact details: Contact details are essential information that enables communication with individuals or organizations. They include, among other things, telephone numbers, postal addresses, and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
  • Conversion measurement: Conversion measurement (also known as "visit action analysis") is a method used to determine the effectiveness of marketing measures. This typically involves storing a cookie on users' devices within the websites where the marketing measures are carried out and then retrieving it on the target website. For example, this allows us to understand whether the ads we place on other websites were successful.
  • Metadata, communication data, and procedural data: Metadata, communication data, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include details about file size, creation date, document author, and change histories. Communication data captures the exchange of information between users across different channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, timestamps, and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review events.
  • Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a broad range of information, including how users use applications, which features they prefer, how long they stay on certain pages, and the paths they take through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information," or "profiles" for short, includes any type of automated processing of personal data consisting of the use of this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behavior, and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.
  • Log data: Log data is information about events or activities logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about a system's usage or operation. Log data is often used to analyze system problems, conduct security monitoring, or compile performance reports.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate visitor traffic to an online offering and can include visitor behavior or interests in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, identify when users visit their websites and what content they are interested in. This allows them to, for example, better adapt website content to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Remarketing: “Remarketing” or “retargeting” is the term used when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Location data: Location data is generated when a mobile device (or other device with the technical capabilities for location determination) connects to a cell tower, a Wi-Fi network, or similar technical means and functions for location determination. Location data is used to indicate the geographically identifiable position of the respective device on Earth. Location data can be used, for example, to display map functions or other location-dependent information.
  • Tracking: "Tracking" refers to the tracking of user behavior across multiple online offerings. Typically, behavioral and interest information related to the online offerings used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: The “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of the processing of personal data.
  • Processing: "Processing" is any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually every type of data handling, including collection, analysis, storage, transmission, or deletion.
  • Contract data: Contract data is specific information related to the formalization of an agreement between two or more parties. It documents the terms and conditions under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include contract start and end dates, the type of agreed services or products, pricing agreements, payment terms, termination rights, renewal options, and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.
  • Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is critical for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information about payment status, chargebacks, authorizations, and fees.
  • Target group creation: Target group creation (English: "Custom Audiences") is the process of defining target groups for advertising purposes, e.g., displaying advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike Audiences" (or similar target groups), on the other hand, are the process of displaying content deemed suitable to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.

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