Apple has not dissolved the Vision Products Group and is continuing work on the Apple Vision Pro. This is according to several new reports that contradict the statement from late April 2026 that Apple had abandoned its headset project. The reality appears to lie somewhere in between: talent is migrating to other areas, but the core project remains – including visionOS 27, which will be released at WWDC on June 8th.
Few Apple topics are currently being reported on with such contradictory information as the future of the Vision Pro. While a report at the end of April suggested that Apple was largely discontinuing development, recent sources offer a clear rebuttal. The background is complex – involving personnel changes, a revised strategy, and a shift in focus towards smart glasses. Anyone wanting to objectively assess the status of Apple's headset platform cannot ignore the parallel roadmap for the entire Vision family up to 2028. The clarification that Apple has neither abandoned the team nor the platform fits perfectly into this picture.
Conflicting reports on Vision Products Group
The trigger for the latest discussion was an anonymous leak from April 29, 2026, according to which the Vision Products Group had been completely dissolved and Vision Pro written off. Mark Gurman partially picked up on this line in his Bloomberg newsletter, but put it into a more nuanced context: Several members of the team had been reassigned to other areas, but the project itself had not been terminated.
John Gruber, however, contradicts this more explicitly in his Daring Fireball blog, reporting that the Vision Products Group still exists in some form at Apple. His argument: The Vision Pro team would hardly have learned of the dissolution from online reports – such a procedure would be completely atypical for Apple. In comparable cases – such as the cancellation of the Apple Car project – Apple informed its members internally in an all-hands meeting. According to reports, the Vision Pro team itself was even surprised by the group's alleged demise.
What probably really happened
The seemingly contradictory accounts can be plausibly resolved. Apple rarely organizes itself internally into permanent, specialized teams – the Vision Products Group and the earlier Apple Car project were well-known exceptions. Such groups are dissolved or restructured as soon as a product in the next phase cannot be realized in the short term.
That's precisely what seems to be happening now: Since a significantly lighter and cheaper successor to the Vision Pro, as well as the eagerly awaited Apple Glasses, are not feasible in the short term, Apple is reassigning key personnel to more urgent projects – most notably the Siri overhaul under Mike Rockwell. What remains is a smaller core team that continues to work on the Vision platform and will presumably also develop the Apple Glasses as the second generation of the Vision family in the medium term.
The chronology of Vision Pro
Anyone wanting to understand this development will find a remarkably consistent trajectory. In 2016, Mike Rockwell launched a special team to develop augmented reality products. In July 2023, following the initial presentation of the Vision Pro, the Vision Products Group was formally established. The Vision Pro was released in February 2024 – selling approximately 600,000 units in its first twelve months.
In spring 2025, Mike Rockwell will be reassigned to lead Siri, and John Giannandrea will lose influence there. In October 2025, the Vision Pro will receive a hardware refresh with an M5 chip – primarily to keep the platform alive with current silicon. In April 2026, marketing chief Greg Joswiak expresses caution: the Vision Pro is a glimpse into the future, but the exact timing of the breakthrough in spatial computing is difficult to predict.
Only two weeks later came the aforementioned leak regarding the alleged resolution – and now, another two weeks later, several sources have clarified that this account was exaggerated.
visionOS 27 confirmed for WWDC
Current Vision Pro owners have nothing to worry about: visionOS 27 will be unveiled at WWDC 2026 on June 8th and is expected to bring several improvements. Apple will not be abruptly discontinuing the platform – not least because the headset is increasingly gaining traction in professional settings. Just recently, the world's first cataract surgery performed using the Vision Pro was announced – an example of how Apple is increasingly positioning the headset as a tool for specialists.
The future of the Apple Vision Pro: From our perspective
The conflicting reports of recent weeks demonstrate one thing above all: Apple's Vision Pro strategy is undergoing a transformation, not at an end. Apple is clearly shifting resources from a technically saturated hardware generation to more pressing areas – primarily AI and smart glasses. This is understandable from a business perspective and even necessary from a product strategy standpoint.
The uproar surrounding the alleged dissolution is most likely due to a poorly chosen source: Anyone who has been transferred from one team to another department feels subjectively sidelined – even if the project itself continues. It is precisely these kinds of frustrated individual voices that give rise to leaks which distort the overall picture.
For the Apple community, this means: The Vision Pro won't become the next Apple Car. However, it will become more specialized – as a tool for professionals, as a platform for spatial content, and in the medium term, as a precursor to the truly mass-market Apple Glasses. Those who own a Vision Pro today will be able to continue using it for years to come. Those waiting for the big consumer hit, however, should be patient until 2027 or 2028. (Image: Shutterstock / Michael Gordon)
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