Apple is preparing for an exceptionally broad product offensive next year, with around 25 new devices potentially being released. At the heart of this is a product that is interesting less for its features and more for its strategic importance: the so-called Apple Glasses. These glasses could finally reveal what Apple, under Tim Cook, has been working on for many years – nothing less than Apple's long-term vision of augmented reality.
Apple is known for not rushing into new product categories. Instead of pushing to market early, they often develop products behind the scenes for years. This was the case with the Apple Watch and also with the Vision Pro. Augmented reality has been a major focus for Apple internally for over a decade. The Apple Glasses are not the ultimate goal, but rather an important stepping stone on this path.
Apple Glasses as a milestone
Presentation and possible timetable
According to current information, the Apple Glasses are expected to be unveiled no earlier than 2026, likely towards the end of the year. However, actual delivery could be delayed until 2027. This assessment comes from Bloomberg reports. Such an approach aligns with Apple's previous strategy. Other products in new categories have also been presented months before their sales launch.
The early unveiling would primarily serve one purpose: Apple wants to show where the journey is headed, even if the product is not yet ready for market.
Not yet AR glasses in the classic sense
The first version of Apple Glasses will not offer true augmented reality. It's not a pair of glasses that overlays digital content directly onto the user's field of vision. Instead, the focus is on other features. The glasses are designed to work seamlessly with the iPhone, integrate Siri, and utilize artificial intelligence.
This makes the concept more similar to the Apple Watch in its early years. It, too, was initially heavily dependent on the iPhone and only later became more independent. The Apple Glasses are primarily intended to function as an accessory and gather real-world experience.
Why this product is so important to Tim Cook
The long-term plan behind Apple Glasses becomes clear when you look at statements from Mark Gurman. He describes Tim Cook's vision as unchanged for more than ten years. The goal is lightweight, everyday glasses that can be worn all day. These will overlay information and images onto the real world.
Internally, this project is considered the highest priority. According to sources close to the company, Tim Cook is hardly focused on anything else from a product perspective. The goal is clear: Apple wants to develop a leading AR product before competitors like Meta permanently dominate this market.
Vision Pro and visionOS as the technical foundation
Even though the Apple Vision Pro wasn't a sales success, it served a crucial purpose. With visionOS, Apple demonstrated for the first time its own understanding of AR and VR software. Apple refers to this as spatial computing.
This software is technically mature and forms the basis for everything that is to come. The Vision Pro was therefore less of a mass-market product and more of a developmental step towards future devices.
Interaction of software and new hardware design
Should the Apple Glasses actually be unveiled, they will provide the first concrete impression of what Apple's AR hardware might look like. Even though the design will be revised several times before the final AR glasses are released, this model will serve as the basis for future generations.
Together with visionOS, a relatively clear picture emerges. The software is already available; now a more practical hardware format is being developed. This brings Tim Cook's long-term goal a good deal closer.
A look at Apple's most important product idea
It's still unclear when the technology for true AR glasses will be ready for the market. However, it's certain that Apple is systematically working towards it. The Apple Glasses are not a finished AR product, but a crucial intermediate step.
By the end of 2026 at the latest, it should become clear how Apple specifically envisions the future of augmented reality. For Tim Cook, this topic is not a fringe phenomenon, but rather the core of the next major platform. Apple is preparing for this step quietly but consistently. The best products for you: Our Amazon storefront offers a wide selection of accessories, including those for HomeKit. (Image: Shutterstock / tete_escape)
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