Apple Music is once again putting the Super Bowl firmly in the spotlight of music coverage in 2026. With the release of the official trailer for the Apple Music Super Bowl LX Halftime Show, preparations are underway for one of the biggest live events of the year. The halftime show has long since become more than just a short musical interlude and is considered an integral part of global pop culture. Apple Music is once again using this platform to combine music, reach, and production.
Since 2022, Apple Music has been an official sponsor of the Super Bowl Halftime Show. In collaboration with the NFL, the show has evolved and gained international prominence during this time. Apple Music deliberately positions the Halftime Show as a standalone cultural event that extends far beyond the sport itself. The newly released trailer for the 2026 edition is part of this long-term strategy.
Bad Bunny headlining the Halftime Show
Back in September, Apple and the NFL announced that Puerto Rican rapper and singer Bad Bunny would headline the Apple Music Super Bowl LX Halftime Show. The performance will take place on Sunday, February 8, 2026. Bad Bunny is one of the most successful Latin American artists of all time and has achieved international success with numerous chart-topping hits. Apple Music previously named him Artist of the Year in 2022.
Location and setting of Super Bowl LX
Super Bowl LX is played at Levi's Stadium in Santa Clara, California. The stadium serves as the venue for both the game and the halftime show. The event is aimed at a global audience and reaches millions of viewers each year.
Release of the official trailer
Apple Music has released the official trailer for the Super Bowl LX Halftime Show. The trailer offers a first glimpse into the upcoming production and serves as the kickoff for further communication surrounding the event. With this move, Apple Music continues its practice of specifically promoting the halftime show in advance and positioning it as a standalone highlight.
Apple Music and the Halftime Show since 2022
Apple Music has sponsored the Super Bowl Halftime Show since 2022. In recent years, internationally renowned artists, including Rihanna and Kendrick Lamar, have graced the stage. With this selection, Apple Music aims to showcase musical diversity and appeal to global audiences. The choice of Bad Bunny for Super Bowl LX fits this strategy and underscores the show's international focus.
Apple Music reinforces the importance of the Super Bowl Halftime Show
With the Apple Music Super Bowl LX Halftime Show 2026, Apple Music continues its close connection between music, sports, and pop culture. The release of the trailer, the early announcement of the headliner, and the worldwide broadcast demonstrate the significance the halftime show has achieved. Apple Music is once again using the event as a platform for global reach and cultural relevance, building on the success of previous years. The best products for you: Our Amazon storefront offers a wide selection of accessories, including those compatible with HomeKit. (Image: Shutterstock / Evgeniy Zhukov)
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