A whole range of new Apple products are officially available starting today. Anyone who has followed the announcements in recent days knows that Apple has unveiled an exceptionally large number of new products in a short period of time. This article provides a concise overview of what is available in stores now.
March 11, 2026, marks an unusually product-packed day for Apple fans. Seven new products are launching simultaneously: a new iPhone model, an updated iPad, three new Mac laptops, and two new external displays. So, if you're currently considering whether a purchase is worthwhile, here's a quick overview of the key details.
iPhone 17e – Powerful entry-level model from €699
The iPhone 17e brings the new A19 chip, the energy-efficient C1X modem, and a 48-megapixel Fusion camera to a more affordable package within the iPhone 17 family. Also new is that the base model now ships with 256GB of storage—twice as much as before, at the same starting price. MagSafe with up to 15W wireless charging and satellite connectivity are also included. Available in black, white, and soft pink starting at €699.
iPad Air with M4 – More power, same price
The new generation iPad Air uses the M4 chip with 12 GB of RAM and 120 GB/s memory bandwidth. Compared to the M3 model, this means up to 30 percent more processing power, and compared to the M1, a whopping 2.3 times the performance. Wi-Fi 7, Bluetooth 6, and the optional C1X cellular modem also make it the most advanced iPad Air generation in terms of connectivity. The starting prices remain unchanged: 11-inch model from €649, 13-inch model from €849.
Studio Display – 27 inch, 5K, Thunderbolt 5 from €1,699
The new Studio Display updates Apple's entry into the external monitor market with a 12MP center-stage camera, Thunderbolt 5, and a redesigned 6-speaker system with 30 percent deeper bass than its predecessor. For most Mac users looking for a high-quality external monitor, it's the obvious choice.
Studio Display XDR – The new pro display from €3,499
The Studio Display XDR succeeds the Pro Display XDR and improves upon it in almost every respect: Mini-LED backlighting with 2,304 local dimming zones, 2,000 nits of HDR peak brightness, 120 Hz Adaptive Sync and support for P3, Adobe RGB as well as over 80 percent of Rec. 2020 make it the most technically advanced display Apple has ever offered.
MacBook Pro with M5 Pro & M5 Max – professional laptop with AI focus
The new 14-inch and 16-inch MacBook Pro features the new M5 Pro and M5 Max chips, with an 18-core CPU and a GPU with up to 40 cores, each with its own Neural Accelerator. This delivers up to four times the AI performance of the previous generation and up to 35 percent better ray tracing performance. Up to 128 GB of shared memory, an SSD with speeds up to 14.5 GB/s, and up to 24 hours of battery life complete the package. The 14-inch model with the M5 Pro starts at €2,499.
MacBook Air with M5 – The best-selling laptop just got better
The MacBook Air remains true to its fanless, ultraportable design while offering significant performance gains. The M5 chip delivers up to four times the AI performance of the M4, the SSD is twice as fast as its predecessor and now comes standard with 512 GB. Wi-Fi 7 and Bluetooth 6 are also new additions. The 13-inch model starts at €1,199, and the 15-inch model at €1,499.
MacBook Neo – The most affordable Mac ever, starting at €699
The MacBook Neo is a completely new model in Apple's lineup and the most affordable laptop from Cupertino to date. It's powered by the A18 Pro chip, weighs just 1.2 kilograms, features a 13-inch Liquid Retina display with 500 nits of brightness, and boasts up to 16 hours of battery life. Its fanless design ensures silent operation, and its carbon footprint is the lowest of any Apple laptop. Available in four colors (Blush, Indigo, Silver, Citrus) starting at €699.
New iPhone, new Macs, new Displays – Apple's spring 2026 is about to begin
Apple's launch today marks one of the broadest hardware launches in years. From the most affordable options like the MacBook Neo and iPhone 17e, to the versatile iPad Air, and on to high-performance professional devices like the MacBook Pro and Studio Display XDR, Apple is now covering virtually every target group and price point. If you've been waiting for a particular device: it's finally here. The best products for you: Our Amazon storefront offers a wide selection of accessories, including those compatible with HomeKit. (Image: Apple)
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