Tag: Mac

Apple is changing the Mac buying process and eliminating fixed configurations. The new ordering process is entirely done through the configurator.

Tim Cook makes it clear that Apple's best work is yet to come, pointing to new products, AI, and major changes.

Apple stock gains momentum: JP Morgan raises its price target to $325 and anticipates stable development after record figures!

Apple speaks openly about rising RAM and SSD prices, expects slight margin pressures, but nevertheless remains clearly on a growth path.

Apple reports 2.5 billion active devices worldwide. Learn why this metric is crucial for services, ecosystem, and revenue.

Apple reports new records for revenue and profit in Q1 2026. iPhone sales and services drive the strongest Christmas quarter.

Apple is once again fueling chip rumors. A new report explains why the M6 could be released sooner than previously thought.

Apple and new Macs: Rising RAM prices cause uncertainty. How realistic are price increases for M5 and M6 models?.

MacBook Pro rumors under scrutiny: No short-term release, M5 chips in preparation and Apple's strategy for 2026.

Apple is focusing on creative professionals at the end of January. The event in Los Angeles takes place before the quarterly results and could unveil new MacBook Pros...