Apple is developing a hardware subscription service that will allow customers to "subscribe" to an iPhone or other Apple device and receive it as part of their subscription, similar to current Apple subscriptions like iCloud.
Customers would pay a monthly subscription fee and receive access to a device for the duration of the subscription, so BloombergThis would be ideal for customers who don't have the money to pay for an expensive iPhone, iPad or Mac up front, but can afford a monthly price for the device. It's also possible that Apple will offer its customers a single subscription fee for multiple devices.
Will users soon be able to book an iPhone subscription from Apple?
According to Bloomberg, the service will be Apple's "biggest foray yet" into the recurring sales space. But the project is still in development, so little is known about it at this time. How this initiative differs from Apple's existing iPhone upgrade program is also unclear. But the iPhone upgrade program is limited to the iPhone, while the subscription service would cover other products as well. This new hardware subscription service is expected to be unveiled after the end of 2022 or 2023, according to the report. (Photo by Unsplash / Tyler Lastovich)
