Apple TV+ has landed an international success with the series Ted Lasso. Despite an ending that many perceived as a conclusion, the story continues. Apple has confirmed that production on the fourth season has begun. At the same time, a first image was released, offering a glimpse of familiar characters.
Ted Lasso has been Apple TV+'s biggest hit in recent years. The series about an American football coach who takes over a British soccer team quickly became the platform's flagship show. The third season concluded with Ted's return to the US. Now it's official: Season 4 is in the works. The first image has just been released.
Production officially started
On July 21, 2025, Apple CEO Tim Cook posted the first image of the fourth season of Ted Lasso on X (formerly Twitter). This included the information that filming had officially begun. The image shows familiar characters from the previous cast. Whether the scene depicted represents the actual beginning of the season is unclear. It's common practice in series production to film out of chronological order. All that is clear is that some key characters are returning.
Season 4 begins in the US, but is likely to be set in London again
The end of season 3 showed Ted returning to the USA. The new season will likely pick up there. Filming is currently also taking place in the USA. Nevertheless, London is expected to be a central setting again. Most of the previous action surrounding AFC Richmond took place there.
Significance for Apple TV+
Ted Lasso remains a key series for Apple TV+. Hardly any other production has garnered as much attention on the platform. Ted Lasso has won multiple awards, including several Emmys. The streaming service currently costs €9.99 per month. In addition to Ted Lasso, other series such as Severance, The Morning Show, Silo, and Shrinking are also part of the offering.
Ted Lasso continues – production starts in the USA
Production on the fourth season of Ted Lasso has officially begun. The first released image shows that several familiar characters are returning. Filming will initially take place in the US, but part of the plot is expected to be set in London again. A concrete release date for the new episodes has not yet been announced. However, the official confirmation and the released image clearly show that the series will continue. The best products for you: Our Amazon Storefront offers a wide selection of accessories, including those for HomeKit. (Image: Apple)
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