Apple executives discuss the MacBook Neo, biggest flops, and smart glasses
Apple's Ternus and Joswiak discuss the MacBook Neo, Apple Maps as a flop, and the future of smart glasses. A ...
The Mac is Apple's computer family and the longest-running product line in Apple's portfolio – ever since the unveiling of the first Macintosh on January 24, 1984. Today, the Mac family includes the colorful MacBook Neo as the affordable entry point, the ultraportable MacBook Air, the powerful MacBook Pro with Liquid Retina XDR display, the compact Mac mini, the Mac Studio workstation and the iMac as an all-in-one desktop. Since the transition from Intel to Apple silicon in 2020, the entire Mac lineup runs on Apple's own chips, delivering significantly higher efficiency, longer battery life and tight integration with iPhone, iPad, Apple Watch, Apple TV and Vision Pro. The macOS operating system brings features like Continuity, Universal Control, iPhone Mirroring and Apple Intelligence directly to the desktop.
Apfelpatient.de pulls together under this tag the complete coverage of the Mac: reviews and hands-on reports on every current model, tips and tricks for macOS, background on every new Apple silicon generation, all rumors and overviews of upcoming Mac models, topics around storage, display technologies such as OLED, supply shortages and quarterly results, comparisons between MacBook models, and strategic perspectives on Apple's premium strategy and the long-term future of the Mac platform.
Anyone wanting to find the right Mac for their needs, get the most out of macOS or follow Apple's computer strategy long-term can keep reading along right here.
Apple's Ternus and Joswiak discuss the MacBook Neo, Apple Maps as a flop, and the future of smart glasses. A ...
Analysts believe Apple is accepting lower margins to gain Mac market share. The user base could double.
Apple's Q2 results are due on April 30th. What do analysts expect regarding revenue, iPhones, services, and margins – and where do the...
Use public Wi-Fi securely: Rotate Wi-Fi address, use iCloud Private Relay, VPN and iPhone settings for secure browsing on the go.
The next MacBook Neo is expected to receive the A19 Pro chip. This means 12 GB of RAM instead of 8 GB, a more powerful GPU, and better...
MacBook Neo becomes a luxury problem, iPhone Fold could be called Ultra – the Apple week in a compact new Sunday format.
Several Mac mini and Mac Studio configurations are no longer available for order. The memory chip shortage is particularly affecting RAM upgrades.
Apple shipped approximately 6.2 million Macs in Q1 2026. This 9 percent growth significantly surpasses the overall PC market.
AirDrop not working or recipient not showing up? All causes and solutions for iPhone, iPad and Mac running iOS 26.
Apple is expanding its Self Service Repair Store to include replacement parts for MacBook Neo, iPhone 17e, Studio Display XDR and more – ...

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