UBS raises price target for Apple – shortly before the quarterly results
UBS raises its price target for Apple to $287 – just before the quarterly results. Here's what's behind the adjustment.
Tag: Mac
The Mac is Apple's computer family and the longest-running product line in Apple's portfolio – ever since the unveiling of the first Macintosh on January 24, 1984. Today, the Mac family includes the colorful MacBook Neo as the affordable entry point, the ultraportable MacBook Air, the powerful MacBook Pro with Liquid Retina XDR display, the compact Mac mini, the Mac Studio workstation and the iMac as an all-in-one desktop. Since the transition from Intel to Apple silicon in 2020, the entire Mac lineup runs on Apple's own chips, delivering significantly higher efficiency, longer battery life and tight integration with iPhone, iPad, Apple Watch, Apple TV and Vision Pro. The macOS operating system brings features like Continuity, Universal Control, iPhone Mirroring and Apple Intelligence directly to the desktop.
Apfelpatient.de pulls together under this tag the complete coverage of the Mac: reviews and hands-on reports on every current model, tips and tricks for macOS, background on every new Apple silicon generation, all rumors and overviews of upcoming Mac models, topics around storage, display technologies such as OLED, supply shortages and quarterly results, comparisons between MacBook models, and strategic perspectives on Apple's premium strategy and the long-term future of the Mac platform.
Anyone wanting to find the right Mac for their needs, get the most out of macOS or follow Apple's computer strategy long-term can keep reading along right here.
Apple is planning two new Ultra products: iPhone Ultra and MacBook Ultra
Apple is planning two new Ultra products: the foldable iPhone Ultra and a MacBook Ultra with an OLED touchscreen. All the details and background information.
AI makes your iPhone more secure – what that really means for you
AI finds security vulnerabilities faster than any human. What that means for your iPhone – and what you need to watch out for.
Apple's entry-level Mac mini is sold out
The base Mac mini with the M4 chip is sold out at Apple. The reason is likely the worldwide shortage of memory chips.
Johny Srouji will become Apple's Chief Hardware Officer
Apple appoints Johny Srouji as Chief Hardware Officer. The chip chief also takes over the hardware engineering division from John Ternus.
Mac sales are growing faster than the PC market – Apple is profiting from the price crisis
Apple's Mac sales grew by 11 percent in Q1 2026 – the entire PC market by only 3.2 percent. The storage crisis is playing a role...
New Mac Studio may not arrive until October
According to Gurman, Apple's new Mac Studio won't arrive until October. The memory chip crisis is also affecting the desktop segment – notebooks are taking priority.
MacBook Ultra: Launch slightly delayed due to storage shortage
Apple's MacBook Ultra with OLED display and touchscreen is experiencing a slight delay. This is due to bottlenecks in RAM and SSD storage.
Apple achieves new record for recycled materials
Apple achieves a 30 percent recycled content in all products. Packaging is plastic-free, and batteries use recycled cobalt.
Apple is becoming the driving force behind the OLED notebook market
According to Counterpoint, Apple will become the driving force behind the OLED notebook market. The MacBook Ultra is expected to grow the segment by 33 percent.
