Siri strategy: Why AI choice is Apple's most important step in years
Apple opens up Siri and Apple Intelligence in iOS 27 to third-party AI such as Gemini and Claude – a strategic break.
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Tag: Apple Intelligence
Apple Intelligence is Apple's own AI system, unveiled at WWDC 2024 and rolling out gradually since then on compatible iPhones, iPads, Macs and Vision Pro. The system combines on-device models with Apple's Private Cloud Compute and a Gemini model specifically adapted for Apple, which serves as the foundation of a redesigned Siri. The feature set includes Writing Tools, Genmoji, Image Playground, generative image editing in the Photos app, Visual Intelligence via the camera, smarter notifications, a ChatGPT integration, and deep system-level integration in Mail, Messages, Safari and many other apps.
Here on apfelpatient.de, this tag pulls together every piece of Apple's AI push: new features across the current operating system generations, the long-awaited Siri reboot, leadership changes within the AI division, the architecture behind Private Cloud Compute, rumors and reports on upcoming AI hardware from Cupertino, regulatory topics around AI labeling and privacy, and comparisons with OpenAI, Google Gemini, Anthropic and Microsoft Copilot.
Anyone wanting to truly understand Apple's AI strategy and not miss a single chapter of this deep transformation will find the running analysis right here.
iOS 27 lets you choose between Gemini, Claude, and more
Apple plans to introduce an "Extensions" system in iOS 27, allowing users to choose their preferred AI model for Siri and Apple Intelligence.
Apple Glasses are expected to support gesture control
Apple's planned smart glasses are expected to come with two cameras. One of them will have a surprising function.
iOS 27: Camera app gets its own Siri mode
Apple plans to introduce a Siri mode in the Camera app for iOS 27. Visual intelligence will be expanded – with nutritional scanning and more.
iOS 27: Photos app to get three new AI features
iOS 27 is expected to add three AI tools to the Photos app: Extend, Enhance, and Reframe. Here's what Apple is planning – and where to find them...
Apple's AI strategy brings three new Hardware categories
According to a report, Apple is planning three new smart home devices: a HomePad, a tabletop robot variant, and a security camera. All are waiting for Siri.
Apfelpatient Weekly #3
Cook steps down, Ternus takes over on September 1st: Apple Week from April 20th to 26th, 2026 in a compact overview.
Apple is working on six completely new product categories
According to a new report, Apple is working on six completely new product categories – from smart glasses to pendants to tabletop robots.
Google confirms: Gemini Siri is coming in 2026
Google Cloud chief Kurian confirms: The new Gemini-based Siri will arrive in 2026. Google is Apple's preferred cloud provider.
Siri CEO Rockwell is reportedly considering stepping down
Mike Rockwell, who is leading Apple's Siri overhaul, is reportedly considering leaving Apple. This presents Ternus with his first challenge.