Apple strengthens design team with Halide co-founder Apfelpatient

Apple is bolstering its Human Interface Design Team with a well-known name from its own developer and design community. Sebastiaan de With, co-founder of the iPhone camera app Halide, has announced that he is now working for Apple again. His return comes at a time when Apple's design organization is undergoing significant changes and several key positions are being realigned.

Design has always played a central role at Apple, in both hardware and software. With the return of Sebastiaan de With, Apple is bringing in a designer who not only knows the Apple ecosystem very well but also enjoys widespread recognition outside the company. His work combines technical precision with a clear focus on user experience, especially in the field of photography.

Return to Apple and new role

Sebastiaan de With has publicly confirmed that he is now part of Apple's Human Interface Design team. In his statement, he expressed his excitement about working with what he considers the best team in the world on products that are particularly close to his heart. This marks his return to Apple, where he previously worked.

During his initial time at Apple, de With was involved in several key projects, including iCloud, MobileMe, and the Find My app. This experience gives him a deep understanding of Apple's internal design and development processes, facilitating his return to the company.

Experience outside of Apple and work on Halide

In addition to his work at Apple, Sebastiaan de With has provided design services for numerous other companies, including well-known names such as Sony, Mozilla, Oracle, HP, and EA. These experiences have further honed his profile as a versatile and seasoned designer.

De With is best known, however, as the co-founder of Halide. The iPhone camera app has made a name for itself, especially among ambitious photographers. Halide stands for manual control, a minimalist and well-designed interface, and a clear focus on image quality. Within the Apple and photography communities, the app has been considered a benchmark for professional camera design on the iPhone for years.

De With himself is very present and well-known in these online communities. He regularly shares his thoughts on design, photography, and user interfaces, and is perceived there as a credible and technically strong voice.

Changes in Apple's design team

De With's move to Apple comes at a time of major restructuring within the company's design department. Last year, Alan Dye, Apple's long-time head of software design, left the company for Meta. This departure marked a significant shift in the design leadership.

Additionally, Apple's head of hardware engineering, John Ternus, who is also considered a possible future CEO, was reportedly tasked late last year with leading both the hardware and software design teams. This consolidation suggests a closer integration of design processes at Apple.

In recent years, several Apple designers have left the company to work with Jony Ive. Ive, Apple's former and influential design chief, left in 2019 and founded his own design firm, LoveFrom. Since then, he has been working with OpenAI on a new AI device, among other projects. These departures have noticeably changed Apple's design team.

Parallel: Preview of Halide Mark III

Simultaneously with the news of Sebastiaan de With's move to Apple, Lux, the parent company of Halide, released a public preview of Halide Mark III. This is the next generation of the flagship camera app. The preview shows that Halide will continue to evolve as a product, even though one of its co-founders is now back at Apple.

Apple combines design expertise with community proximity

With the return of Sebastiaan de With, Apple strengthens its design team with an experienced designer possessing a deep understanding of its own ecosystem. This move aligns with a period of comprehensive changes within Apple's design structures and underscores the continued importance of user interfaces and software design. At the same time, the release of the Halide Mark III preview demonstrates that de With's influence on iPhone photography and the Apple community remains palpable. (Image: Shutterstock / slvn_an)