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No more outdated software: Apple's retail plan

by Milan
October 17, 2023
iPhone software Apple

MOSCOW, RUSSIA-NOVEMBER, 2020: New iPhone box. Action. Stylish box from new iPhone. Exterior style of box new model of iPhone line from Apple. Box from iPhone light on isolated background

Apple is planning an interesting innovation for retail - the ability to update iPhone software wirelessly without opening the box. This innovative technology promises to give customers iPhones with the latest software version without them having to perform updates themselves. In this article, we'll take a closer look at Apple's plans and how this could change the way iPhones are sold in retail.

Mark Gurman of Bloomberg has in his newsletter “Power On” uncoveredthat Apple is taking a revolutionary approach to ensure that customers always get the most up-to-date software when they buy an iPhone. In the past, new iPhones often shipped with a slightly outdated version of the software, which occasionally caused problems for users. This is now set to become a thing of the past, as Apple plans to solve this problem with an innovative system.

Apple's solution: Wireless iPhone software update

The problem Apple wants to address concerns the software update of iPhones in retail stores. When new iPhones are released, important software updates are often already available. This can lead to frustration as users have to install these updates themselves. Apple's new system is designed to solve this problem by allowing retailers to update iPhones wirelessly without opening the box. The system Apple is developing is described as a "proprietary, tablet-like device." Retail staff can place the sealed iPhone box on top of this device.

The timeframe: When will this technology be available?

It then wirelessly turns the iPhone on, updates the software to the latest version, and turns the device off again. This all happens without opening the box. This gives customers iPhones with the latest software without having to wait or perform updates themselves. This innovative technology is expected to be available in retail stores within the next year. Apple aims to improve the customer experience and ensure that iPhones always come with the latest improvements and bug fixes.

Future of Retail: Apple's Innovation for Better iPhone Experiences

Apple's plan to update iPhones wirelessly at retail promises a significant improvement for customers. The ability to get iPhones with the latest software without opening the box could fundamentally change the way iPhones are sold. This is another step by Apple to ensure that users always get the best iPhone experience possible. We will be eagerly waiting to see how this innovative technology will impact the future of retail. Looking for new accessories? Then take a look in our Amazon Storefront - there you will find numerous products from leading suppliers, also for HomeKit and Co.! (Photo by Irina3432 / Bigstockphoto)

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Have you already visited our Amazon Storefront? There you'll find a hand-picked selection of various products for your iPhone and other devices – enjoy browsing !
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