A recent study by the DV Fraud Lab shows a drastic increase in fraudulent apps in the major iOS and Android app stores. By 2025, the number of fraudulent apps on iOS increased by 300 percent, and on Android by as much as 600 percent. At the heart of this development is the use of artificial intelligence, which enables fraudsters to make fake apps appear more realistic and bypass traditional app store review mechanisms.
Apps are an integral part of everyday digital life – whether for social media, banking, shopping, or gaming. It is precisely this prevalence that makes them an attractive target for fraudsters. The study shows how artificial intelligence is being used to develop deceptively real apps that not only harvest sensitive user data but also harm advertisers. This is a crucial moment for Apple and Google to rethink their testing procedures.
Fake versions of well-known apps
Among the fraud cases discovered are imitations of popular apps like Facebook. These ask users to log in with their real credentials. This allows criminals to obtain usernames and passwords. AI plays a key role in this: It generates convincing app descriptions that help the fake applications pass the store's review processes.
Apps as a target for advertisers
It's not just users who are targeted. Advertisers are also affected. Fake apps are being smuggled into stores to generate artificial traffic. This increases advertising revenue, which, however, flows directly into the pockets of the fraudsters. AI ensures that this type of fraud operates on a large scale and is now almost indistinguishable from real traffic.
AI as an amplifier of fraud
The study emphasizes that AI is one of the main reasons for the sharp rise in fraudulent apps. It not only facilitates the development of realistic applications but also simulates legitimate user behavior. This makes it difficult for traditional fraud detection systems to reliably identify the apps. In addition, there are masses of fake reviews generated by bots. It's striking that fraudsters don't even make a special effort to write credible reviews. Examples from the analysis show reviews with repeated wording that doesn't fit the app—for example, 5-star comments that simultaneously describe a gaming app as "professional software" or "has a lot of issues, I like it."
Low entry barriers for fraudsters
Another problem is the availability of specialized AI-powered tools and websites. These now enable even people without programming skills to develop fraudulent apps. The barriers to entry for fraud are lower than ever before. The easier the development of such apps becomes, the greater the risk for users and companies.
Challenge for app stores
The DV Fraud Lab calls this a critical moment for Apple and Google. Both companies are under pressure to adapt their review mechanisms. Current processes are no longer sufficient to stop fraudulent apps on a large scale. Stronger controls, AI-based countermeasures, and a more transparent approach to security standards are needed to maintain trust in apps.
The fight against fraudulent apps is coming to a head
The study's findings illustrate how significantly the threat posed by fraudulent apps has grown. The use of AI makes it possible to develop applications that appear deceptively authentic to both users and advertisers. With this massive increase in 2025, the iOS and Android app stores face a major test. Whether Apple and Google tighten their review processes will be crucial to how secure apps truly are in the future. (Image: Shutterstock / fizkes)
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