Apple is once again at the center of discussions surrounding artificial intelligence. This is triggered by reports of potential delays to the new Siri generation. While some investors are reacting with sell-offs, the investment firm Wedbush maintains its positive outlook. The research firm advises staying invested in Apple and continues to see Apple Intelligence as a key growth driver for 2026.
For months, Apple has been dogged by the image of lagging behind in the AI race. At the same time, the company is working on a comprehensive AI strategy, which is bundled under the name Apple Intelligence.
Wedbush had already raised his price target for Apple to $350 in December 2025, based on high expectations for Apple Intelligence. This target was confirmed in January 2026 and has now been reaffirmed – despite the recent rumors surrounding Siri.
Rumors of delays with Siri
According to recent reports, testing of the new Siri version is not progressing optimally. Improved features could potentially be delayed until iOS 27 in September. This would mean that key AI features will arrive later than originally expected.
In response, some investors sold their Apple shares. Wedbush believes this reaction is unjustified. While the analysts acknowledge that features could be rolled out across several updates—including iOS 26.4, iOS 26.5, and iOS 27 - the company still sees Apple on schedule for its planned summer release.
Wedbush also doesn't consider the fact that the newly released beta version of iOS 26.4 doesn't include improved Apple Intelligence features to be a delay. Even with the original introduction of Apple Intelligence, Apple only reactivated new features shortly before the official market launch. A similar approach is likely this time as well.
Apple Intelligence as a key growth driver
Wedbush maintains its assessment that 2026 will be the year of AI for Apple. From the analysts' perspective, Wall Street is currently significantly underestimating the potential impact of Apple Intelligence on profits.
Of particular relevance is the forecast for a potential Apple Intelligence subscription option. According to Wedbush, such a model could increase the value per share by up to $100. This would allow Apple to reposition itself not only technologically, but also commercially.
Despite the positive outlook, concerns remain regarding Apple's AI strategy, which it describes as "invisible". Nevertheless, Wedbush advises investors to remain invested in Apple and maintains its price target of $350.
Apple's AI strategy: between criticism and realignment
A key problem remains the perception that Apple lags behind the competition in the field of AI. Wedbush even describes Apple's previous handling of Apple Intelligence as a "soap opera". At the same time, the research firm expects this situation to change soon.
One reason for this is the agreement with Google Gemini, which is intended to significantly improve Apple's AI performance. Additionally, the company's AI leadership has been restructured to drive development more efficiently.
These measures are intended to help Apple catch up technologically and reposition itself in the competition.
The new Siri as a key to reassessment
Ultimately, everything hinges on whether the new Siri lives up to expectations. Wedbush describes the introduction of the revamped voice assistant as one of the most important technology launches in Apple's history.
The significance stems from several factors. Firstly, Siri is the visible element of Apple Intelligence. Secondly, the new version is intended to ensure that Apple is no longer perceived by investors as lagging behind in the field of AI.
Furthermore, there's the enormous reach: around 1.5 billion iPhones are currently in use worldwide. An improved version of Siri would therefore be rolled out to a massive installed base simultaneously. This scale makes the launch particularly strategically relevant.
Apple Intelligence is expected to bring about a breakthrough in 2026
Despite the recent rumors about Siri delays, Wedbush maintains his positive outlook for Apple. The price target of $350 is reaffirmed.
Analysts see 2026 as a pivotal year for Apple Intelligence and believe its impact on profits and share price has been underestimated. The key will be whether the new Siri delivers the promised improvements and repositions Apple in the AI competition. (Image: kinolebid / DepositPhotos.com)
Disclaimer: No recommendation for investments
This article does not constitute financial or investment advice. The information contained herein is for journalistic and informational purposes only. Please conduct your own research or consult a financial advisor before making any investment decisions.
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