Apple has introduced new privacy rules for third-party access to iPhone notifications and live activity. This is in response to EU regulations requiring greater openness in the system. At the same time, Apple is setting clear limits to ensure the protection of sensitive data.
The trigger is the Digital Markets Act (DMA), which requires large platforms to make their systems accessible to other providers. Apple had previously warned that this could create risks, as third parties could gain access to particularly sensitive content such as messages, emails, or medical information. According to Apple, this is data to which even its own system does not have full access.
Despite these concerns, Apple must implement the requirements and combines the opening up with strict data protection rules.
New functions in the EU
Hints in iOS 26.5 Beta 1 indicate that Apple will soon support Live Activity for third-party accessories. Along with notification forwarding, external devices will be able to display content directly from the iPhone. These features are available exclusively within the EU and are related to DMA requirements.
New rules for developers and accessories
Apple has updated its developer agreement with section 3.3.3 (J). This section stipulates that forwarded data may not be used for advertising, profiling, AI training, or location tracking. Sharing this data with other apps or devices is also prohibited.
Furthermore, content may not be altered unless necessary for display. Storage outside the device is only permitted if technically required, for example, for transmission. Decryption must take place exclusively on the accessory device. The encryption keys may not be shared, not even with the iPhone itself.
Control remains with the user
Using these features is not mandatory. Apps are not required to support data sharing, and the decision rests entirely with the user via system settings. This ensures that control over sensitive data is maintained.
Apple's strategy
Apple is attempting to reconcile regulatory requirements with data privacy. Despite opening up its system, the company aims to prevent misuse and uncontrolled access through clear technical and contractual guidelines.
Apple between regulation and data protection
Apple is implementing the DMA requirements without compromising its focus on data privacy. The new rules create a tight framework for third-party providers and are designed to ensure that sensitive data remains protected even with extended features. (Image: Shutterstock / Dontree_M)
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