Apple in May 2026: What to expect – and what not to expect
iOS 26.5, Apple TV premieres, accessibility preview and hardware pause: Apple's roadmap for May 2026 at a glance.
Apple Services is Apple's fast-growing services business and covers all of the company's software subscriptions and digital offerings – including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+ and Apple One. The portfolio is rounded out by payment services such as Apple Pay and Apple Cash, the App Store, AppleCare and features like Find My, Apple ID and Family Sharing. Together, these services have become one of the most important revenue streams on Apple's balance sheet, with more than a billion paid subscriptions worldwide and regular records in quarterly earnings.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
iOS 26.5, Apple TV premieres, accessibility preview and hardware pause: Apple's roadmap for May 2026 at a glance.
Apple TV will show new thrillers, John Travolta's directorial debut, Star City, and the Miami GP in May 2026. All...
Divisional revenues, record install bases, AI investments and Cook's words on Ternus – the key details from Apple's Q2 call.
Apple reports $111.2 billion in revenue, a 17 percent increase, for the March quarter. Services reach an all-time high, and a new $100 billion share buyback program has been approved.
Apple plans to introduce a Siri mode in the Camera app for iOS 27. Visual intelligence will be expanded – with nutritional scanning and more.
Apple TV receives six nominations at the 2026 Gotham Television Awards for Pluribus, Margo's Got Money Troubles and Mr. Scorsese.
UBS raises its price target for Apple to $287 – just before the quarterly results. Here's what's behind the adjustment.
iOS 27 is expected to add three AI tools to the Photos app: Extend, Enhance, and Reframe. Here's what Apple is planning – and where to find them...
Apple TV confirms: Ted Lasso Season 4 premieres on August 5, 2026. All the info on cast, story, and release schedule.
Apple surveyed Apple TV subscribers about content, sports, and diversity. The details of the survey offer clues about new strategies.

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