News
Something is always happening at Apple – a hardware launch, a software update, a response to new regulation, a leadership change. This is where those stories land, sorted by importance rather than by time of publication.
Coverage includes iPhone, iPad, Mac, Apple Watch, Apple TV, AirPods, and Vision Pro, along with every update across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. Legal battles, quarterly results, and strategic decisions are part of the mix as well – always with one goal in mind: not being first, but being the clearest.
Every story is checked against its original source before publication – Apple press releases, official documentation, industry reporters with proven track records. Aggregated reports or clickbait translations from international sources don't make it here. What matters isn't what goes viral, but what actually affects Apple users: availability, pricing, regional specifics – with a focus on the German-speaking market, but not exclusively.
Apple changes course: General meeting on AI future held
Apple is reorienting itself: Tim Cook announces investments, changes of course, and collaborations in the AI sector in an internal meeting.
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Apple warns of risks in billion-dollar deal with Google
In a quarterly report, Apple openly mentions a risk for the first time: the multi-billion dollar deal with Google could be on the verge of collapse.
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Apple Vision Pro: Weak numbers, strong future plans
Apple's Vision Pro is selling poorly. But Tim Cook remains confident that the breakthrough will come with new hardware and software.
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Tim Cook is the longest-serving Apple CEO
Apple under Tim Cook: Longer at the helm than Steve Jobs. How Cook took the company to a new economic level...
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Apple restructures AI strategy: Major acquisitions possible
Apple is rethinking: CEO Tim Cook shows openness to large AI acquisitions – even billion-dollar deals are suddenly conceivable.
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Apple sells three billionth iPhone since 2007
Apple has sold three billion iPhones since 2007. A milestone that confirms the importance of the iPhone to the company.
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Apple faces record tariff costs in Q4
Apple reports $800 million in tariff costs in the third quarter and expects another $1.1 billion in Q4 – political uncertainty...
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Tim Cook: Apple is making progress with personalized Siri
Progress with Siri: Apple combines AI and privacy in new voice assistant – features scheduled for release in 2026.
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Apple expands AI division – iPhone remains growth driver
Apple surprises with strong quarterly results and invests specifically in AI. Learn what this means for iPhone, Mac, and Siri.
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Apple Q3/2025: Profit, revenue and services on track for record results
Apple impresses in Q3/2025 with double-digit growth, record device sales, strong services, and a stable dividend for shareholders.
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