Apple Music is using Super Bowl LX to bring together music, sports, and pop culture in a comprehensive program. The focus is on Bad Bunny, one of the most influential artists of our time. Under the title "Bad Bunny's Road to Halftime," Apple Music is documenting the journey to the Apple Music Super Bowl LX Halftime Show with interviews, playlists, radio formats, bonus content, and numerous features within the Apple ecosystem. The goal is to present the halftime show performance not as an isolated event, but as a cultural process with clear thematic depth.
The collaboration between Apple Music and Bad Bunny spans many years. According to Rachel Newman, co-head of Apple Music, Bad Bunny was discovered and actively supported by the platform's editors early on. Their performance as headliners of the Apple Music Super Bowl LX Halftime Show is seen as the logical culmination of this long-standing partnership. At a time when Bad Bunny has had a lasting impact on global pop music, this marks the completion of a journey for Apple Music that spans almost a decade.
Bad Bunny and the Apple Music Super Bowl LX Halftime Show
Leading up to the halftime show, Bad Bunny released a trailer filmed entirely in Puerto Rico. The trailer quickly racked up record views and deliberately references the artist's cultural roots. The Apple Music Super Bowl LX Halftime Show takes place on Sunday, February 8, at Levi's Stadium in Santa Clara, California. The performance is part of the official Super Bowl programming and will be broadcast worldwide.
„Bad Bunny's Road to Halftime“ on Apple Music
With "Bad Bunny's Road to Halftime," Apple Music brings together numerous exclusive content pieces about the artist. Subscribers get access to:
- Bad Bunny Essentials, a compilation of key songs from his career
- Several mood playlists, including Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny and Bunny & Friends, covering different musical facets.
- The playlist „The DNA of DtMF“, curated by Bad Bunny himself, focuses on Puerto Rican styles and sounds.
- The exclusive 2026 Super Bowl LX Megamix (DJ Mix) by Tainy, which musically summarizes Bad Bunny's entire career
- New NFL player playlists and other curated content surrounding Super Bowl weekend
Additionally, Apple Music Sing allows users to sing along to Bad Bunny songs with adjustable pitch, precisely timed lyrics, and line-by-line translations and pronunciations.
Press conference and official interview
The official press conference for the Apple Music Super Bowl LX Halftime Show will take place on Thursday, February 5th, at 10:00 AM PT (7:00 PM CET). Apple Music radio hosts Zane Lowe and Ebro Darden will moderate. The interview with Bad Bunny will be conducted at the Moscone Center in San Francisco and broadcast live.
The broadcast is available on Apple Music, YouTube, Facebook, TikTok, Instagram, X, and the NFL Network. The interview will also be available on demand afterward.
An hour earlier, the Apple Music Radio Pre-Show will begin, broadcast live from the new Apple Music Studio in Los Angeles. Hosted by Evelyn Sicairos and Eddie Francis, the show will look back at defining Apple Music moments of the past year and revisit iconic halftime shows. Special guests are also planned for this show.
Apple Music Radio: „Live from LA“
Starting February 5th, Apple Music Radio will broadcast a special Super Bowl program live from Los Angeles for four days. Apple Music 1 will focus specifically on Bad Bunny and Puerto Rican culture. Planned features include one-hour DJ sets from DJ Gusto and Chuwi.
Throughout the weekend, there will be broadcasts featuring studio and FaceTime interviews, live performances, contributions from Bay Area talent, and radio takeovers by artists, athletes, songwriters, and collaborators from Bad Bunny's circle. Simultaneously, Apple Música Uno will be continuously sending fan messages to Bad Bunny.
Bonus content about Shazam
In the week leading up to the performance, the Shazam app offers access to additional content. Users who identify Bad Bunny songs with Shazam will be taken to the Apple Music Super Bowl Halftime Show event page. There, they'll find exclusive extras such as a custom Apple Watch face and special iPhone wallpapers. Users can also save the show to save the setlist playlist and photos from after the event.
Three months of Apple Music free
For a limited time, new subscribers receive three months of free access to Apple Music on both individual and family plans. This includes features such as spatial audio and the display and translation of song lyrics, including those from Bad Bunny's catalog.
Other Apple services related to Super Bowl LX
Apple is integrating Super Bowl LX into several of its own services:
- Apple Stores are offering special Bad Bunny experiences, including a 15-minute „Today at Apple Spatial Audio“ session on „CAFé CON RON“ in select stores, as well as events with Eladio Carrión and Arcángel.
- Apple Invites lets you create personalized invitations for Game Day parties, including exclusive Bad Bunny wallpapers, shared playlists, and shared photo albums. iCloud+ subscribers can create unlimited events, RSVP to guests from any device, and display a countdown via a widget.
- The free Apple Sports iPhone app lets you track real-time scores, statistics, live betting odds, and the dynamic Drive Tracker. Live Activities deliver updates to the lock screen and Apple Watch, while Game Card Sharing lets you share game moments.
- Apple Maps assists visitors to the Bay Area with detailed 3D points of interest, look-around views, live traffic data, and a curated "Let's Eat Guide".
- Apple News features a dedicated Super Bowl LX hub with coverage from leading sports media outlets, real-time highlights, commercials, and halftime show moments. The content automatically syncs with Apple Sports and the Apple TV app once you select your favorite teams.
Commitment to the Bay Area
Apple has been rooted in the Bay Area for nearly 50 years and was founded in Cupertino. During Super Bowl LX, the company is highlighting its local commitment by supporting numerous initiatives. These include partnerships with the Boys & Girls Clubs of Silicon Valley and San Francisco to promote technological education, support for West Valley Community Services including the donation of fresh fruit from the Apple Park orchards, and programs to foster coding skills and creativity in public libraries such as the San Jose Public Library.
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Apple Music as the central platform surrounding Super Bowl LX
With "Bad Bunny's Road to Halftime," Apple Music is positioning itself not just as a streaming service, but as a central platform for cultural events. Super Bowl LX serves as the framework to connect music, technology, community, and services. Bad Bunny's halftime show performance thus becomes part of a comprehensive Apple Music experience that extends far beyond the stage and integrates the Super Bowl into the entire Apple ecosystem. (Image: Apple)
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