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Project Titan: Apple wanted to take over Tesla

by Milan
May 21, 2019
Photo by Unsplash

Photo by Unsplash

In the past, there has been a lot of speculation about Apple's Project Titan. Numerous rumors have been documented. Analysts suggested that Apple would take over Tesla - but to this day there has been no evidence that Cupertino actually had this plan.

Little was known about Project Titan at first. The development and construction of entire cars was considered to be Apple's original goal. As research progressed, this is said to have changed and the focus was placed on software development for autonomous driving. This was then to be incorporated into models from other manufacturers. The project itself was first documented in 2015. Only a few months ago, further rumors were commented on that Apple was reconsidering its old plans for an iCar. After internal restructuring became known and Apple responded with appropriate statements, a clearer picture emerged. According to this, Project Titan is said to continue to exist.

The weakness for Tesla

Analysts have often suggested that Apple should buy Tesla. There have also been rumors about this. Now an offer has been made known that is more than 6 years old. Craig Irwin, Senior Research Analyst at Roth Capital Partners, claims to have received information from an anonymous source that clearly proves an offer from Apple to Tesla. He has now revealed the details to CNBC. According to the source, the iPhone producer offered the electric car manufacturer around 240 US dollars per share. However, negotiations between the companies are said to have been difficult. In the end, no agreement could be reached. According to Irwin, Apple is still interested in acquiring Tesla. The fact that Apple is very interested in Tesla employees was already indirectly known several months ago - at that time, Tesla employees were moving in droves to the iPhone producer. Analysts have already earmarked the launch of an Apple Car for 2023 - whether Apple actually has a market-ready electric car will of course remain open until further notice.

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