Apple has lost a court battle in which it tried to prevent the Swiss company Swatch from trademarking the phrase “One more thing,” which is famous for surprising spectators and attendees at Apple events.
In the dispute over the “One more thing” trademark, a London judge ruled in favor of Swatch. report Bloomberg states:
"One more thing," Steve Jobs used to say at the end of many Apple Inc. keynote speeches, signaling the announcement of a surprise new product. Apple cannot keep its founder's phrase to itself, a London judge ruled Monday as he sided with Swiss watchmaker Swatch Group AG in a long-running trademark dispute. Judge Iain Purvis told the court that while the registration may have been an attempt by the company to "annoy" Apple, that did not mean it was not legal. Judge Purvis appeared to agree with Swatch's earlier explanation that the phrase was coined by the fictional TV detective Columbo. Purvis found that a previous court official was wrong to say that Swatch's intentions crossed the line between appropriate and inappropriate use of a trademark.
Apple and the world-famous “One more thing”
The phrase "One more thing" has been a famous catchphrase at Apple events for many years, often used to surprise excited attendees and spectators with a new product or feature they weren't expecting. Apple even called its Apple Silicon November event "One more thing." Notable "one more thing" surprises of recent years include the 2006 MacBook Pro, the 2008 metal MacBook, FaceTime, the first MacBook Air, the Apple Watch, Apple Music, and the iPhone X. (Image: Apple)
