ChatGPT is getting new features that significantly simplify online shopping. OpenAI has announced updates that transform the chatbot into a versatile product search and comparison tool. You can now search for products, get recommendations, and compare offers directly through ChatGPT.
Until now, product searches on the internet were mostly conducted via traditional search engines or specialized shopping platforms. Advertising and sponsored listings were often the main focus. With the new features in ChatGPT, OpenAI wants to take a different approach: no advertising, no affiliate links, but neutral, organic product results. The goal is to offer you an honest and personalized product search tailored to your needs.
Visual product search in ChatGPT
With the new update, you can easily find products by describing them. For example, if you type "Best 4K monitor under €500," ChatGPT displays scrollable product cards. These cards contain product images, star ratings, pricing, and summaries from user reviews. Clicking on a card provides more details about the product and a direct link to the retailer's website where you can purchase it. The display is clear, and you get all the important information at a glance. OpenAI emphasizes that the results are organic and not influenced by advertising or paid partnerships.
Personalized product recommendations
Another key aspect of the update is personalization. ChatGPT takes your preferences, such as budget, style, and specific product categories, into account to show you suitable offers. This helps you find exactly what suits you faster. However, there are limitations: In countries with stricter data protection laws, such as the United Kingdom or the European Union, personalization may be limited. OpenAI adapts to the respective legal requirements (via X).
The new “Ask” button
Another new feature is the "Ask" button. If you want more information about a specific product, you don't have to restart the search. Instead, you can ask follow-up questions directly using this button and immediately receive additional details. This makes product searches even more flexible and faster.
Further improvements in search
In addition to the new shopping features, ChatGPT also brings improvements to general search. Replies can now contain multiple quotes, allowing you to compare and better categorize information from different sources. Trending searches and autocomplete suggestions are also now available. This helps you find current topics faster and saves time when typing your search queries.
Availability
The new features are now available to all ChatGPT users, regardless of whether you use the free version or a paid version. The updates are available globally and work on both the web version and the mobile apps.
ChatGPT as a new address for transparent online shopping
With the new shopping features, ChatGPT becomes a real alternative to traditional product search engines. You can now easily describe products, receive suitable offers, and make informed purchasing decisions – without advertising, without hidden deals. With this update, OpenAI demonstrates how versatile ChatGPT has become. Whether you're looking for a new monitor, a coffee maker, or running shoes: ChatGPT makes the search faster, more transparent, and more personalized. Try it out and experience for yourself how easy online shopping can be. (Image: Shutterstock / Mehaniq)
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