Apple is at the center of discussions surrounding the future of artificial intelligence. While many competitors have long since launched their own AI products, Apple is considered a laggard. However, analysts see this not only as a risk but also as an opportunity. Bernstein has resumed coverage on the stock and issued a price target of $290. Key to this assessment is the unique approach Apple is taking in developing Apple Intelligence.
Apple is known for not being the first to introduce technologies, but rather for bringing them to market in a mature form. It's similar with artificial intelligence. While it lacks major flagship products like its own chatbot, its focus on on-device processing sets Apple apart from many others. This strategy could create a significant competitive advantage in the long term.
Bernstein resumes reporting on Apple
Analyst Mark Newman explained in a note to investors that Apple has significant potential despite its lag in the field of artificial intelligence. He gave the stock an outperform rating and set a price target of $290. He sees the development of Apple Intelligence and the long-term prospects of the hardware as key drivers.
Apple's approach: AI directly on the device
Unlike competitors like Microsoft or Google, which rely heavily on cloud computing, Apple is pursuing a different path. The company is developing models that run directly on iPhones, iPads, and Macs. The integrated Neural Engine plays a key role in this.
- The advantage lies in two points: First, data remains stored locally, which improves data protection. Second, processing can be faster because a constant connection to servers is not required. Apple already uses on-device AI in certain areas. According to Newman, the models will improve so much in a short time that even complex, agent-based tasks can be performed locally.
Criticism of Apple's pace
Many observers consider Apple to be too slow when it comes to the AI market. While initial applications such as Writing Tools and Image Playgrounds have been introduced, a real breakthrough is still a long way off. The long-announced further development of Siri is causing particular controversy. The new version is supposed to be able to better understand contextual clues and consider complex relationships, such as identifying family members. Newman, however, assesses the situation positively. For him, Apple is a company that can take its time to develop technologies that are stable and user-friendly. A cautious but targeted approach can pay off more in the long run than a hasty, immature entry.
New products as an opportunity
In addition to existing devices, Apple has the opportunity to position itself through new form factors. Products like Apple Glass or Smart Rings could provide a platform for the increased use of Apple Intelligence. The key is to create applications that are easily accessible to consumers. Poor implementation carries risks, but currently, Apple is not at risk of losing market share to more AI-oriented Android competitors.
Apple follows its own path in AI and grows long-term
Apple hasn't taken on the role of a pioneer in the field of artificial intelligence, but is pursuing its own approach. With Apple Intelligence and its focus on on-device processing, the company is pursuing a strategy that combines privacy, security, and speed. Bernstein sees this as the foundation for further growth and has set a price target for the stock at $290. Even though Apple still needs time to make decisive steps in the AI field, there are many indications that this path could be successful in the long term. (Image: Shutterstock / JHVEPhoto)
Disclaimer: No recommendation for investments
This article does not constitute financial or investment advice. The information contained herein is for journalistic and informational purposes only. Please conduct your own research or consult a financial advisor before making any investment decisions.
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