Apple Music is gearing up for one of the biggest music and sporting events of the year: the Super Bowl LIX Halftime Show. This year, the focus is on Kendrick Lamar, one of the most influential artists of the last few decades. His new album "GNX" has broken records around the world and with the most streamed song "Not Like Us" on Apple Music, he remains one of the dominant names in the music industry. Apple Music is accompanying the event with a variety of exclusive content, radio shows and special promotions. Fans can look forward to a mix of interviews, playlists, radio shows and bonus content that will be available around Super Bowl weekend.
Apple Music and the Super Bowl Halftime Show
Since Apple Music took over the official partnership for the Halftime Show, the event has been taken to a new dimension. Past shows with Rihanna and Dr. Dre have set standards, and with Kendrick Lamar, this development continues. His artistic influence extends far beyond hip-hop and his performance promises to be a special highlight of Super Bowl LIX at the Caesars Superdome in New Orleans. Rachel Newman, Global Head of Content and Editorial at Apple Music, emphasizes that Lamar is not only part of hip-hop culture, but has significantly shaped it. His authenticity and artistic integrity make him an ideal choice for the Halftime Show.
The official Kendrick Lamar interview on Apple Music
On February 6th at 5:00 p.m. Central European Time, Kendrick Lamar will speak about his upcoming show and his career in a press conference on Apple Music. The interview will be moderated by Apple Music Radio hosts Ebro Darden and Nadeska Alexis. The broadcast will take place on Apple Music, YouTube, Facebook, X and the NFL Network. A pre-show will start half an hour beforehand on Apple Music Radio. The hosts Zane Lowe and Eddie Francis will look back on the past Super Bowl shows with Ebro and Nadeska and talk about the biggest Apple Music moments of the year.
Apple Music Radio: 100 hours of programming around the Super Bowl
Apple Music Radio will broadcast four days of exclusive content from New Orleans and Los Angeles. In the show "Live from Super Bowl LIX NOLA," hosts such as Zane Lowe and Ebro Darden will explore the music culture of New Orleans, as well as interviews with artists, athletes and other prominent guests. In Los Angeles, hosts Brooke Reese, Estelle, Jayde Donovan and more will reflect on Kendrick's musical roots. The show "Kendrick Lamar: Hip-Hop's MVP" offers a chronological look back at his discography and career highlights. The Saturday before the Super Bowl will also feature club mixes from well-known New Orleans DJs such as Legatron Prime, DJ Poppa, Mannie Fresh and KLC the Drum Major. There will also be a special Kendrick Lamar megamix by Mustard.
The Story of Kendrick Lamar in 20 Songs
Apple Music has put together a playlist that shows Kendrick's artistic development through 20 selected songs. This collection shows how he has continually reinterpreted classic hip-hop elements.
bonus content with Shazam
Apple Music is offering a special promotion for fans who recognize Kendrick's music via Shazam. Those who Shazam his songs in the week leading up to the Super Bowl will get access to a special event page with bonus content, including an Apple Watch watch face, an exclusive iPhone wallpaper, and setlist reminders and photos from the show.
Six months of Apple Music for 2.99 euros
If you haven't subscribed to Apple Music yet, you can take advantage of the best offer yet: new and qualified subscribers get six months of Apple Music for just €2.99.
Apple Maps: New features for New Orleans
To mark the Super Bowl, Apple Maps has introduced new features for New Orleans. These include a detailed 3D view of famous places like Café Du Monde, Steamboat NATCHEZ and Caesars Superdome. An additional feature is the travel guide curated by Apple Vice President Lisa Jackson with tips on music, restaurants and attractions.
Apple Fitness+ with Kendrick Lamar music
The Apple Fitness+ series “Artists in the Spotlight” dedicates its latest edition to Kendrick Lamar. Various workouts such as cycling, HIIT, strength training, yoga, Pilates and kickboxing are accompanied by his music.
Apple Music promotes education and creativity in New Orleans
Apple has been involved in New Orleans for years with projects that promote education and creative development. The company supports the Ellis Marsalis Center for Music, which gives young people access to music and technology education. Apple also works with Arts New Orleans to provide a platform for young artists as part of the Young Artist Movement (YAM). Students at Delgado Community College are also receiving support to produce their own podcasts about the city's culture. At the Super Bowl, there will be a float sponsored by Apple Music, designed by YAM artists. It will be accompanied by the Ellis Marsalis Center Youth Jazz Ensemble.
Apple Music turns the Super Bowl into the ultimate music event
Apple Music is providing a complete Super Bowl experience with exclusive content, radio broadcasts and special promotions. The halftime show with Kendrick Lamar will be one of the highlights of the year. Fans can look forward to interviews, curated playlists and interactive content that goes far beyond the actual show. The combination of music, sports and culture makes the Super Bowl a special event with Apple Music. The offers range from radio broadcasts to Apple Fitness+ to bonus content with Shazam. For Apple Music users and those who want to become one, this is a unique opportunity to experience this event to the fullest. Looking for the best accessories? Visit our Amazon Storefront and discover a variety of products from top providers, including for HomeKit! (Image: Apple)
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