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App Store: Apple releases new advertising tool for developers

by Milan
September 16, 2021
App Store advertising tool Apple

Image: Apfelpatient

Apple announced in a short message on the developer website that app developers will now have access to a new advertising tool. Below is an overview.

The new marketing tool creates images using four templates, three colors, and various image sizes. Simply select the platform and search for any app to generate multiple social media-friendly images. Apple writes:

You can now easily create custom marketing assets—like banners and images—to promote your apps on social media and more. Simply select your app, choose a template, customize your design, and add preset messages in multiple languages. Your assets are instantly available in the right size, making sharing easier than ever. You can also continue to use these App Store marketing tools to create short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge.

App Store advertising tool: Four new templates

Templates include promoting a new app, an app update, a subscription offer, or a completely new offer. The text and formatting are not customizable. The background color, however, can be set as light, dark, or blue.

Screenshot: Apfelpatient
Screenshot: Apfelpatient

Developers can choose between a square post, a story post, a landscape banner ad, a portrait banner ad, or a link card preview. After selecting the template options, the marketing assets are available via download, link, or short link.

Image: Apfelpatient

If you want to try it out, you can find the tool on Apple’s Media Service Website. (Image: Apfelpatient)

  • Communication & more: Apple announces changes to the App Store
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