Apple and the storage shock: Is a price increase coming?
Apple is struggling with skyrocketing memory prices. Why Tim Cook is leaving price increases open and what that means for iPhones.
Tag: Mac
The Mac is Apple's computer family and the longest-running product line in Apple's portfolio – ever since the unveiling of the first Macintosh on January 24, 1984. Today, the Mac family includes the colorful MacBook Neo as the affordable entry point, the ultraportable MacBook Air, the powerful MacBook Pro with Liquid Retina XDR display, the compact Mac mini, the Mac Studio workstation and the iMac as an all-in-one desktop. Since the transition from Intel to Apple silicon in 2020, the entire Mac lineup runs on Apple's own chips, delivering significantly higher efficiency, longer battery life and tight integration with iPhone, iPad, Apple Watch, Apple TV and Vision Pro. The macOS operating system brings features like Continuity, Universal Control, iPhone Mirroring and Apple Intelligence directly to the desktop.
Apfelpatient.de pulls together under this tag the complete coverage of the Mac: reviews and hands-on reports on every current model, tips and tricks for macOS, background on every new Apple silicon generation, all rumors and overviews of upcoming Mac models, topics around storage, display technologies such as OLED, supply shortages and quarterly results, comparisons between MacBook models, and strategic perspectives on Apple's premium strategy and the long-term future of the Mac platform.
Anyone wanting to find the right Mac for their needs, get the most out of macOS or follow Apple's computer strategy long-term can keep reading along right here.
Apple plans strategic move away from TSMC exclusivity
Apple is considering moving away from TSMC exclusivity and is looking at Intel as a new manufacturing partner for iPhone, iPad and Mac chips.
Studio Display Update planned: Here's what we know so far
Studio Display Update planned: New rumors point to A19 chip, 120Hz ProMotion and HDR. The timeline is becoming more concrete.
MacBook Pro with M5 Pro and Max: Release likely in February
MacBook Pro performance update: M5 Pro and Max are the focus, while macOS 26.3 is considered a possible starting point.
Apple is redesigning the Mac buying experience in the online store
Apple is changing the Mac buying process and eliminating fixed configurations. The new ordering process is entirely done through the configurator.
Tim Cook believes Apple's best work is yet to come
Tim Cook makes it clear that Apple's best work is yet to come, pointing to new products, AI, and major changes.
Apple stock in focus: JP Morgan raises price target to $325
Apple stock gains momentum: JP Morgan raises its price target to $325 and anticipates stable development after record figures!
Apple explains its strategy in the face of rising RAM and SSD prices
Apple speaks openly about rising RAM and SSD prices, expects slight margin pressures, but nevertheless remains clearly on a growth path.
Apple reports 2.5 billion active devices worldwide
Apple reports 2.5 billion active devices worldwide. Learn why this metric is crucial for services, ecosystem, and revenue.
Apple Q1 2026: Record revenue and strong profit growth
Apple reports new records for revenue and profit in Q1 2026. iPhone sales and services drive the strongest Christmas quarter.
