Study: People who cancel an annual subscription almost never come back
A new study shows how rarely annual subscribers return after canceling – and why the first 30 days are crucial.
The App Store has been the central platform for distributing apps within the Apple ecosystem since July 2008 – available on iPhone, iPad, Mac, Apple Watch, Apple TV and Vision Pro, each in dedicated versions. Today the store offers several million apps across nearly every category, from games and productivity to creativity, banking, education and health. At the same time, the App Store is Apple's most important gateway into the services business: through in-app purchases, subscriptions and Apple's commission on digital revenue, it has become one of the largest software distribution channels in the world – and one that is constantly at the center of antitrust cases, legislative initiatives and public debate.
Apfelpatient.de documents the full evolution of the App Store under this tag: regulatory proceedings in the EU, the US, India, Brazil and other countries, ongoing legal disputes around external payment links and commissions, new subscription models and pricing options for developers, app review topics such as gambling apps and AI-generated content, mysterious update mechanisms, shifting app ratings, and background on AI coding tools and their impact on new submissions. Alternative marketplaces under the Digital Markets Act and Apple's response to them are also covered here.
Anyone wanting to understand the App Store as the economic, legal and technical hub of the Apple ecosystem will find a complete topic hub right here.
A new study shows how rarely annual subscribers return after canceling – and why the first 30 days are crucial.
Apple has published a support document that differentiates the Creator Studio versions of its professional apps from the paid versions.
Apple is filing a petition with the Supreme Court to reverse the App Store restrictions imposed in the Epic Games dispute.
Apple releases its 2025 App Store Security Report with record numbers on fraud prevention, fake reviews, and account shutdowns.
Apple and Epic Games have submitted a joint timetable to the US court for the new hearing regarding the App Store commission.
US court includes Craig Federighi as custodian in xAI lawsuit against Apple and OpenAI – Tim Cook is left out.
Apple is working on a new system for AI agents and vibe-coding apps in the App Store – with initial hints at WWDC 2026.
Apple is using AI-generated presenters in its internal sales coach app for the first time. This allows training videos to be individually tailored.
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A new EPRS paper brings VPN services into the EU debate on youth protection. What this means for data protection, platforms, and VPN apps.

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