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Apple Insights
Not every Apple story can be told in a daily news item. Some need context: How has the iPhone lineup evolved across generations? What strategy is Apple pursuing with its chip architecture? Who actually decides what the next MacBook looks like?
This is where in-depth overviews of product rumors live, alongside comparisons across models and generations, and profiles of the people shaping Apple's direction. For readers who don't just want to know what Apple announces – but want to understand why.
Content ranges from complete rumor compilations ahead of a product launch to historical retrospectives on Apple's hardware history to biographies of key executives like Tim Cook and John Ternus. Topics that don't fit neatly into a classic news category – supply chains, patent disputes, long-term market developments – also find their place here. Always with the goal of showing the bigger picture, not just the next click.
AirPods 3 & more: What could Apple introduce in March?
AirPods 3, AirTags, iPad Pro & more: Will Apple hold a digital event in March or announce new products via press release...
Read moreDetailsAirPods 3 & AirPods Pro 2: Rumors at a glance
AirPods: This year, both the third generation of the regular earbuds and the second generation of the Pro version are expected to be released.
Read moreDetailsApple AR Headset: Everything We Know
For years we have been surrounded by rumors about a new augmented reality headset that Apple is working on. Here is an overview.
Read moreDetailsApple 2021: These products could be released
iPhone & Co.: Like 2020, 2021 should be a very exciting year for Apple fans. Let's take a look...
Read moreDetailsYear in Review: Apple's Product Launches 2020
Apple also had to contend with the COVID-19 pandemic. Nevertheless, numerous new products were introduced - here is a review of 2020.
Read moreDetailsApple Silicon Macs: These devices are still pending
Apple has introduced the first Mac devices with its own Apple Silicon chip. However, there are more models still pending.
Read moreDetailsApple M1 chip: Everything you need to know
macOS: As part of the "One more thing" event, Apple has unveiled the first processor developed specifically for the Mac, called...
Read moreDetails“One more thing” event: What could Apple present?
Apple's third event, "One more thing," is expected to focus on Apple Silicon Macs. But more products could follow.
Read moreDetails“Hi, Speed” event: These are the products Apple is presenting
iPhone 12, HomePod mini & more: On Tuesday, Apple will host its next virtual keynote with the motto "Hi, Speed".
Read moreDetailsiPhone 12: What could Apple introduce in October?
Apple Event: Now the time has come - but what else could Apple introduce besides the iPhone 12? AirTags?...
Read moreDetails