According to Apple analyst Ming-Chi Kuo, Apple's latest iPhone SE is selling worse than expected. Other sources report that production is being scaled back because of this.
With the exception of 5G support, the iPhone SE 2022 was considered a minor update. Now it looks like its similarity to the previous model and perhaps the global situation with the pandemic and the war in Ukraine are causing demand to be lower than Apple expected.
The Shanghai lockdown has no impact on iPhone SE production. However, demand for the new iPhone SE is lower than expected (the "in stock" shipment status is one of the proofs of this) and I have lowered my estimate for 2022 shipments to 15-20 million (from 25-30 million previously).
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The Tweet by analyst Ming-Chi Kuo is apparently based on checking the stock levels in Apple stores and not on information from industry insiders. At the same time claimed However, Nikkei Asia reported that Apple will produce % fewer iPhone SEs in the next quarter of 2020, according to unnamed sources. This means that up to three million fewer iPhone SE devices will be produced. Previously, all analysts had expected 30 million devices to be sold in the first year of sales. Ming-Chi Kuo had put 30 million at the top of his forecast. Wedbush analyst Daniel Ives also predicted 30 million, but warned that this was "conservative". Apple is also reportedly reducing production of the iPhone 13, but due to expected seasonal fluctuations. Production of AirPods could also be reduced, but there is no information on which models will be affected. (Image: Apple)
