Apple is preparing for its next big event this fall. According to consistent information from the mobile industry, the iPhone 17 launch is scheduled for Tuesday, September 9, 2025. This confirms a pattern that has been emerging in recent years.
iPhone presentations have followed a fixed schedule for years – and Apple appears to be sticking to it in 2025 as well. There were hints about the exact date early this summer, and now internal documents from German mobile phone providers provide further confirmation. They contain information pointing to a keynote on September 9th. The other dates surrounding pre-orders and the launch of the device are also foreseeable.
Mobile phone providers confirm the date
Back in July, there were already well-founded predictions about the possible date of the iPhone 17 presentation. Analyses of past keynote dates between 2021 and 2024 suggested that the presentation would again take place in the week beginning September 8th – most likely on a Tuesday. This now seems to be confirmed. According to available documents, German mobile operators, who have to plan their internal processes surrounding the sales launch and warehouse logistics, have scheduled September 9th as the keynote date. This information is considered reliable, as network operators are informed of such dates well in advance in order to adapt their systems and ordering processes in a timely manner.
The schedule is set
Apple has established a clear process in recent years, which is likely to be repeated with the iPhone 17. The process includes three key dates:
- The keynote will take place on Tuesday, September 9, 2025.
- Pre-orders start the following Friday, September 12th.
- The first devices will be delivered starting Friday, September 19, 2025, and will then also be available in retail stores.
This order—presentation, pre-order, retail launch—has been standard at Apple for years and has rarely been altered. No deviation is expected for the iPhone 17 either.
Why September 9th is logical
Apple traditionally prefers Tuesdays for major announcements. There was an exception last year, when the keynote speech fell on a Monday—presumably to avoid clashing with a US presidential debate. This year, the Tuesday falls on September 9th, precisely in line with the pattern of recent years. September 9th also makes sense from a logistical perspective. The following Fridays—traditionally used for pre-orders and the market launch—are ideal for efficiently organizing both online and in-store sales. This gives mobile operators and Apple Stores sufficient lead time for their internal processes.
This is what the roadmap for the iPhone 17 looks like
With September 9th as the keynote date, confirmed by internal information from the mobile industry, the schedule for the iPhone 17 is practically set. Pre-orders start on September 12th, and shipping begins on September 19th. For anyone waiting for the new iPhone, the calendar is set. The coming weeks are likely to bring more details—but the big picture is already clear. The best products for you: Our Amazon Storefront offers a wide selection of accessories, including those for HomeKit. (Image: Apple)
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