According to a new rumor from East Asia, Apple's upcoming iPhone 14 will cost $799 for the base version, on par with the 6.1-inch iPhone 13.
According to a post by the account “yeux1122” on the Korean blog Naver Apple will not raise the price of its upcoming entry-level flagship to boost sales and offset falling demand amid the global smartphone market. The decision to freeze the price of the 6.1-inch iPhone 14 this year is said to have been made "at the highest levels of management" even as the company grapples with increased production costs and ongoing supply chain unrest. The source of the rumor is said to be an unnamed "major US financial institution" known for its accuracy - a claim that cannot be independently verified.
No mini model expected
If Apple launches the iPhone 14 at the same starting price as last year's iPhone 13, it would be the second year in a row that the price of Apple's 6.1-inch flagship has remained the same. The iPhone 12 launched in 2020 with the same $799 price tag. The big difference this year, of course, is that iPhone sizes are changing and there will be no 5.4-inch device. The iPhone 13 mini was the cheapest flagship in 2021, starting at $699. But it proved unpopular with customers, so Apple is focusing on larger iPhone devices for its flagship devices in 2022. Apple's upcoming iPhone lineup will include a 6.1-inch iPhone 14, a 6.1-inch iPhone 14 Pro, a 6.7-inch iPhone 14 Max, and a 6.7-inch iPhone 14 Pro Max. The non-Pro models are not expected to feature any notable design changes.
iPhone 14: Pro models say goodbye to notch
According to rumors, they will likely continue to use the same A15 chip introduced in the iPhone 13 series. In contrast, the iPhone 14 Pro models are expected to come with a faster A16 chip. In addition, the iPhone 14 Pro and iPhone 14 Pro Max are said to have a combination of a circular notch for the front camera and a pill-shaped notch for the key Face ID components. The Naver account that today's rumor originated from has already provided some accurate information in the past, including some details about the iPad mini 6 before it was launched. However, the same account falsely claimed that Apple would launch an "iPad mini Pro" in the second half of 2021, which did not happen. Therefore, the latest rumor should be taken with a grain of salt. (Photo by manae / Bigstockphoto)
