Apple has always had a reputation for bringing innovative and revolutionary technologies to the market. With the introduction of the Apple Vision Pro, the company ushered in a whole new era of spatial computing. However, the hefty price of 4,000 euros was an obstacle for many potential buyers. But now there are increasing reports that Apple is working on a cheaper version of its Apple Vision headset.
In his latest “Power On” newsletter shares Journalist Mark Gurman has exciting news about the upcoming, cheaper Apple Vision headset. Apple plans to launch this more affordable version next year to appeal to a wider audience. Gurman provides important insights into the technical differences and price adjustments.
Price and availability
Apple launched the Vision Pro this year at a price of €4,000. However, this high price is a major obstacle for many buyers. The cheaper model, which is expected to cost $2,000, is intended to compensate for this disadvantage and appeal to a wider target group. According to Gurman, Apple will launch the new headset as early as next year, i.e. in 2025. With this price reduction, Apple is trying to make entry into the world of augmented reality (AR) accessible to more people.
waiving EyeSight
One of the biggest differences between the Vision Pro and the new, cheaper model will be the lack of the so-called EyeSight feature. EyeSight is a technology that makes the user's eyes visible through a special display on the outside of the headset. This is intended to make it easier for people around them to understand the interaction with the wearer of the headset. Gurman reports that Apple will omit this feature for cost reasons, as the additional display significantly increases manufacturing costs.
Technical specifications
The cheaper model will also have some changes in terms of technical specifications. For example, it will probably be equipped with a less powerful processor. The Vision Pro currently uses an M2 chip, while the new headset is expected to use an A-series processor, such as the A18 Pro. Although this chipset is not as powerful as the M2, it still offers solid performance, comparable to the M1 chip used in many current Apple products.
materials and design
To further reduce the price, Apple will use cheaper materials for the cheaper model. While the Vision Pro is mostly made of aluminum and glass, the new model will use more plastic. This could reduce the weight of the device but also affect the feel and premium feel. However, for many buyers this will be an acceptable compromise, as the functionality of the headset is the main focus.
sales forecasts
Apple expects the cheaper Apple Vision headset to sell twice as well as the Vision Pro. However, this expectation is relative, as sales of the Vision Pro have not been particularly strong so far due to its high price. Nevertheless, this forecast shows that Apple believes the cheaper model will generate greater interest and could attract more buyers.
Outlook for the Future
While Apple is preparing to launch the cheaper model, there are also reports of a second generation Vision Pro planned for 2026. This version is expected to come with an even more powerful chipset and will likely offer new features. For users who want to have the latest, this could be an interesting prospect. However, the cheaper model remains the short-term option for anyone who wants to enter Apple's AR world soon.
Apple Vision for All: More Technology at a Better Price
In summary, Apple is attempting to make spatial computing accessible to a wider audience by introducing a more affordable Vision headset. Priced at around $2,000, the new model will offer many of the Vision Pro's innovative technologies, but without some premium features like EyeSight. For potential buyers looking for a more affordable way to immerse themselves in the world of augmented reality, this upcoming headset represents an exciting option. (Image: Apple)
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