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Apple Car: Market launch next year?

by Milan
December 21, 2020
Apple Car

Creative glowing car hologram interface on dark blue background. Transport diagnostics and futuristic technology concept. 3D rendering

Rumors about a real Apple Car (Project Titan) have been around for several years. Now it is claimed that the Apple Car could be released as early as next year.

Initially, little was known about Project Titan. The development and construction of entire cars was considered Apple's original goal. As research progressed, this apparently changed, and the focus shifted to software development for autonomous driving. This was then to be incorporated into other manufacturers' models. However, plans are said to have changed again. The project itself was first documented in 2015. Now, the Taiwanese news site Economic Daily News has commented on it in a comprehensive article. According to the report, the Apple Car is at least two years ahead of schedule.

Apple Car: The specified time frame is questionable

It claims that Taiwanese manufacturers are preparing to ramp up production of Apple Car components as early as the second quarter of next year. It also claims that Apple has already secretly tested dozens of prototype vehicles on Californian streets. While many sources have claimed that the Apple Car will appear between 2023 and 2025, including analyst Ming-Chi Kuo, the report quotes an unnamed director at a major Taiwanese manufacturer who said that Apple is aiming for a September 2021 launch. Of course, anything is possible. But the time frame given is very questionable - especially given the ongoing COVID-19 pandemic. In addition, there was a report by DigiTimes last month that Apple is negotiating with chip maker TSMC. The subject of the negotiations is a chip for autonomous vehicles. It was noted that the whole thing is still in a very early stage. So the two articles contradict each other. 

Announcement not excluded, market launch already

Apple received approval from the California Department of Transportation in 2017 to test autonomous vehicles. However, the company was spotted driving Lexus SUVs equipped with LiDAR equipment earlier this year. No prototype vehicles have been seen yet. Moreover, an imminent launch of such a product would leave a much bigger mark. However, that is not the case. Project Titan is less frequently reported on, as there is little movement. Therefore, we think an Apple Car launch next year is rather unrealistic. However, it is not impossible that Apple will speak out on the subject and possibly make an announcement. After all, some automakers tend to unveil new vehicles a few years in advance. Given the news site's mixed track record and the facts mentioned above, the report should definitely be taken with a healthy dose of skepticism. (Photo by peshkov / Bigstockphoto)

  • Apple patent: This could eliminate the blind spot in the iCar
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