Based on various reports, Apple is expected to unveil its first mixed reality headset later this year, with a focus on augmented reality and virtual reality experiences. While many companies - including Meta - are banking on the idea of a "metaverse," a new report suggests that Apple's focus is just the opposite.
In the latest edition of his newsletter Power On reported Bloomberg's Mark Gurman said he was told "pretty directly" that the idea of a "metaverse" was "taboo" internally at Apple. This is, of course, a big difference from the strategy of companies like Facebook, now known as Meta.
I would be shocked to hear one word on stage when Apple announces its headset: Metaverse. I was told quite directly that the idea of a completely virtual world that users can escape to - like in Meta Platforms/Facebook's vision of the future - is taboo for Apple.
Apple AR/VR headset is not an “all-day device”
Instead, Apple's focus is said to be on a mixed reality headset that will be used for "gaming, communication and content consumption" but will not be an "all-day device". Current rumors suggest that Apple's first augmented reality and virtual reality headset could be announced later this year. It is said to have a high-tech design with an innovative three-display configuration. It is also said to be more expensive than the competition, rumored to be around $3,000. So the whole thing should remain pretty exciting. (Image: Rendersbyjan)
