Q2/2025: Apple reveals its figures on May 1st – and discusses tariffs

Apple has announced that it will present its second fiscal quarter results on May 1, 2025. This refers to the period from January to March, which Apple, as usual, refers to as Q2, since Apple's fiscal year begins on October 1. While strong sales are traditionally expected in this quarter, primarily due to new iPhones, this time the focus is on a different topic: the potential impact of new global tariffs. These could prove costly for Apple.

Apple's quarterly results usually provide one thing above all: confirmation that its mix of hardware, software, and services continues to deliver. But this time, much remains uncertain. While new products like the iPhone 16e and the MacBook Air M4 certainly had a positive impact on sales, there's a new, greater uncertainty: global trade conflicts, especially new tariffs, which could hit Apple particularly hard. It's therefore not only exciting to see how the last three months have gone, but especially how Apple assesses the current situation.

Stable product pipeline at the beginning of the year

Apple introduced several new devices in the first quarter of the calendar year (Apple's Q2), which are likely to have a direct impact on sales figures. The iPhone 16e was launched in February. It is a new variant within the iPhone series, offering solid technology and a mid-range price. This is likely to have ensured stable sales, especially in the US market. The new MacBook Air with the M4 chip followed in March. This model is Apple's most successful notebook and has been redesigned. Thanks to high demand in education and remote work, it is certain that this model provided strong momentum. The iPad Air was also updated and equipped with the M3 chip – which also contributed to the increase in sales. Overall, it looks as if the iPhone, Mac, and the services division could deliver strong quarterly results. Compared to previous years, the first calendar quarter has often been solid, and this is likely to be no different in 2025.

Tariffs as a risk factor

While the product side is stable, another issue is causing unrest: international tariffs, which have come back into focus since last week. This is due to political developments in the US, including possible new trade barriers modeled on previous Trump tariffs.

For Apple, this means in concrete terms: If new or higher tariffs are imposed on imported products from China and other production countries, costs will rise significantly. Market observers estimate that Apple would have to increase the price of the iPhone in the US by up to 40 percent to offset the additional costs.
This presents Apple with a classic dilemma: If the higher costs are passed on to customers, demand will fall. If Apple absorbs the costs itself, its margins will suffer – and with them, its profit growth. Apple has not yet issued an official statement on how it intends to handle this situation. But it is considered very likely that the topic of tariffs will be addressed at its quarterly earnings conference on May 1st.

Duty of transparency

As a publicly traded company, Apple is required to disclose potential business risks. This is especially relevant in an environment of new tariffs, fluctuating exchange rates, and political uncertainty worldwide. The upcoming quarterly conference call will therefore be used not only to evaluate the past but also to discuss how Apple is preparing for potential new challenges.

Apple Q1/2025: New records in sales and services

More important than ever: Apple's outlook on risks

May 1st will be exciting for many. Not only because it will determine whether Apple had a good quarter—which seems likely given the product releases. But also because the statements regarding the global economic environment are likely to reveal a lot about Apple's strategic direction. For you as an observer, shareholder, or simply someone interested in technology, Q2 is more than just another interim report. It's about how flexibly Apple can respond to external risks without massively changing its own product strategy or pricing structure. If you want to know whether Apple will stay on track or needs to reposition itself, it's worth taking a closer look at this quarterly conference. Time for fresh accessories? Visit our Amazon Storefront and discover a wide selection of products from leading manufacturers, including HomeKit! (Photo by Unsplash+ / Getty Images)