One of the announcements made when the quarterly figures were released was that Apple would lower the prices of the new iPhones.
After the figures were released, Tim Cook spoke to Reuters about iPhone prices. According to him, Apple will lower prices outside the US. The reason for this is currency fluctuations. According to Cook, current prices are too closely tied to the US dollar, so an adjustment is being made in other countries. "If you look at foreign currencies and especially the markets that have weakened over the last year, the price increases (iPhone prices) have obviously been stronger," Cook told Reuters.
It remains to be seen in which countries the price reduction will take place; Apple has not yet provided any details on this. It also remains unknown how significant the reduction will be.
