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Apple in the EU: New rules for third-party app stores

by Milan
January 25, 2024
Apple App Store

Photo by Unsplash / Paolo Giubilato

Apple has announced the launch of third-party app stores in the European Union. Starting with iOS 17.4, developers of alternative app marketplaces will be required to provide a letter of credit of €1,000,000 to ensure financial support from developers and customers.

The world of mobile apps has evolved a lot in recent years, and the various app stores play a crucial role in the distribution of applications. Apple, one of the main players in this field, recently introduced a notable policy that affects third-party app store providers in the European Union. This change aims to ensure financial stability and security for developers and customers.

Apple requires a letter of credit of €1,000,000

Apple has clarifiedthat third-party app stores wishing to operate in the EU must meet certain financial requirements. A stand-by letter of credit issued by a financial institution with an A rating or equivalent from S&P, Fitch or Moody's in the amount of €1,000,000 must be presented. This letter of credit must be automatically renewed annually. The introduction of this measure aims to ensure that those wishing to operate alternative app marketplaces have sufficient financial resources to adequately support developers and customers. This will increase confidence in the reliability of these marketplaces. In addition, Marketplace developers must pay a Core Technology Fee of €0.50 for each first annual installation of their Marketplace app. This is to ensure that they are able to make this payment. Unlike traditional app developers who have a quota of 1 million free installs, Marketplace developers must pay this fee immediately.

What does this mean for app developers and the Apple ecosystem?

Apple's decision to require third-party app store providers in the EU to provide a €1,000,000 letter of credit marks a significant shift in the app development landscape. This move is designed to ensure that app developers and customers alike are protected and that alternative marketplaces have a solid financial footing. For app developers, this means they will have to mobilize additional financial resources to meet Apple's requirements, which could impact the availability and variety of apps. For the Apple ecosystem, however, it means increased security and trustworthiness of third-party app stores. It remains to be seen how these changes will affect app development and competition in the European Union. Apple will want to ensure that its app ecosystem continues to provide high-quality applications while ensuring the financial integrity of the alternative marketplaces. (Photo by Unsplash / Paolo Giubilato)

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