Facebook has already attacked Apple several times over the planned change regarding advertising tracking in iOS 14. Now the social media giant is striking again.
Yesterday, Facebook launched a campaign in several newspapers, including the New York Times and the Wall Street Journal. Facebook wants to stand up for smaller companies and fight against Apple's planned anti-tracking policy. As reported by The Verge, today's campaign is titled "Apple vs. the Free Internet" and in it Facebook is quoted as saying:
Apple is planning to roll out a forced software update that will change the Internet as we know it – for the worse.
Take your favorite cooking sites or sports blogs. Most are free because they show ads.
Apple's change will limit their ability to serve personalized advertising. To make ends meet, many will have to start charging subscription fees or adding more in-app purchases, making the internet much more expensive and reducing high-quality free content.
Facebook: “Apple is about profit, not privacy”
Facebook claims that many small businesses have already said the change will be devastating for them. The social media giant has previously criticised the measures, saying it is about “profit, not privacy”, and claims that Apple will force smaller businesses to charge people for subscriptions and in-app purchases while increasing Apple’s own revenue streams. In a Explanation Apple responded to yesterday's advertising campaign to iMore with the words:
We believe this is a simple matter of standing up for our users. Users should know when their data is being collected and shared with other apps and websites—and they should have the choice to allow it or not. App Tracking Transparency in iOS 14 doesn't require Facebook to change its approach to tracking users and creating targeted ads, it just requires them to give users a choice.
Early next year, iOS 14 will be supported by apps demandthat they obtain users' consent to collect their random advertising identifier, which is used by advertisers to deliver and track personalized ads. While the feature was originally supposed to be introduced at the launch of iOS 14, Apple has delayed it to early 2021 to give developers more time to adapt to it. (Photo by Worawee / Bigstockphoto)
