apple patient
  • Home
  • News
  • Rumors
  • Tips & Tricks
  • Tests & Experience Reports
  • Generally
No Result
View All Result
  • Home
  • News
  • Rumors
  • Tips & Tricks
  • Tests & Experience Reports
  • Generally
No Result
View All Result
apple patient
No Result
View All Result

Why an Apple TV is becoming increasingly unlikely

by Milan
November 18, 2024
Apple TV rumors

Photo by Unsplash+ / Getty Images

For years, there have been rumors and speculation about a possible Apple TV. But despite the persistence of some analysts and fans, Apple has not yet launched its own TV. With the recent mention by Mark Gurman of Bloomberg, the topic seems to be revived. But how likely is it that Apple will really enter the highly competitive TV market? Below you will find out everything you need to know about the history of the rumors and the current situation - and why the idea of an Apple TV is now more unlikely than ever.

The idea that Apple, with its focus on premium products, could revolutionize the television market is nothing new. Back in 2011, Gene Munster, then an analyst at Piper Jaffray, predicted that Apple would soon launch a television. But year after year, these predictions were postponed—and ultimately abandoned. Today, we're at a point where television technology has advanced rapidly, prices have fallen dramatically, and profit margins in the industry are minimal. Is it even worth it for Apple to develop a television? Let's delve deeper into the facts.

The story of the rumors about the Apple TV

Speculation about the possible launch of an Apple TV has been going on for over a decade, and Gene Munster has been one of the most vocal proponents of this theory. His claims that Apple would present a TV "within a year" began in 2011 and continued for several years. But despite his persistence, no such product ever became a reality. One main reason for this could be that Apple has always taken a different approach: instead of building its own TV, the company relies on the Apple TV Box, which can turn almost any screen into a smart TV. This model has proven successful because it is not only cheaper but also allows for regular updates without users having to buy a new device.

Today's TV market: High performance at low prices

Televisions have evolved enormously in recent years. Models with 4K resolution, HDR, Dolby Vision and smart features are now available for just a few hundred euros. It would be difficult for Apple, known for its high margins, to gain a foothold in this price segment. Televisions are a low-margin business and the market is dominated by established brands that manufacture and sell their products in bulk.

Why an Apple TV is unlikely

Apple could theoretically develop a high-end TV that stands out with its exceptional design and exclusive features. But even in this scenario, sales would probably be limited. Unlike the Vision Pro, which focuses on a promising market, the TV market lacks long-term potential. Most consumers today buy mid-range TVs - high-end devices are a niche. In addition, Apple already offers a successful ecosystem around television. With the Apple TV Box, users can upgrade any brand and model with the features of tvOS, install apps and take advantage of Apple services such as iTunes, Apple TV+ and AirPlay. This modular approach is not only more economical but also more sustainable.

Why an Apple TV is more of a dream than a reality

The idea of an Apple TV may sound tempting, especially for fans of the company who want to get all their tech from a single source. But the reality is different: the TV market is highly competitive, margins are low, and there is little room for the kind of innovations that Apple usually introduces. Instead, the Apple TV Box remains the ideal solution for bringing the Apple experience to any TV. Whether Apple will ever develop a TV remains uncertain.

Apple TV 2024
Photo by Masarik / Bigstockphoto

But one thing is clear: In the current market situation, it seems more unlikely than ever. Apple has managed to succeed in many industries by focusing on future-oriented technologies – and the TV market isn't one of them. If you want to get the most out of your TV, an Apple TV box is the best option . And that might be exactly the solution Apple had in mind for us. (Photo by Unsplash+ / Getty Images)

  • Apple's Future: New Features for iPhone, iPad & Mac
  • Apple Vision Pro M5: A unique dilemma for Apple
Have you already visited our Amazon Storefront? There you'll find a hand-picked selection of various products for your iPhone and other devices – enjoy browsing !
This post contains affiliate links .
Add Apfelpatient to your Google News Feed. 
Was this article helpful?
YesNo
Tags: Apple TVTechPatient
Previous Post

Apple TV+ is testing new ways: films on other platforms

Next Post

iCloud Backup for iOS 8 & older: Important information about the shutdown

Next Post
iCloud backup iOS 8

iCloud Backup for iOS 8 & older: Important information about the shutdown

iPhone 17 Air Colors Apple

iPhone 17 Air made of titanium – Pro models no longer available?

July 15, 2025
Emmy Awards 2025 Apple TV+

Emmy Awards 2025: Severance is the big favorite

July 15, 2025
iOS 26 Apple

iOS 26 Public Beta delayed – release on July 23?

July 15, 2025

About APFELPATIENT

Welcome to your ultimate source for everything Apple - from the latest hardware like iPhone, iPad, Apple Watch, Mac, AirTags, HomePods, AirPods to the groundbreaking Apple Vision Pro and high-quality accessories. Dive deep into the world of Apple software with the latest updates and features for iOS, iPadOS, tvOS, watchOS, macOS and visionOS. In addition to comprehensive tips and tricks, we offer you the hottest rumors, the latest news and much more to keep you up to date. Selected gaming topics also find their place with us, always with a focus on how they enrich the Apple experience. Your interest in Apple and related technology is served here with plenty of expert knowledge and passion.

Legal

  • Imprint – About APFEPATIENT
  • Cookie Settings
  • Privacy Policy
  • Terms of Use

service

  • Partner Program
  • Netiquette – About APPLEPATIENT

RSS Feed

Follow Apfelpatient:
Facebook Instagram YouTube threads
Apfelpatient Logo

© 2025 Apfelpatient. All rights reserved. | Sitemap

No Result
View All Result
  • Home
  • News
  • Rumors
  • Tips & Tricks
  • Tests & Experience Reports
  • Generally

© 2025 Apfelpatient. All rights reserved. | Page Directory