Apple introduces new technology for personalized AI
Apple is researching a technology that teaches writing AIs your individual style. Learn how PROSE is designed to make this possible.
Apple Services is Apple's fast-growing services business and covers all of the company's software subscriptions and digital offerings – including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+ and Apple One. The portfolio is rounded out by payment services such as Apple Pay and Apple Cash, the App Store, AppleCare and features like Find My, Apple ID and Family Sharing. Together, these services have become one of the most important revenue streams on Apple's balance sheet, with more than a billion paid subscriptions worldwide and regular records in quarterly earnings.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Apple is researching a technology that teaches writing AIs your individual style. Learn how PROSE is designed to make this possible.
Safari is getting a major update with iOS 26: a new address bar, web apps, HDR images, and more. Find out what you can expect.
iOS 26 brings smart features for reminders, automatic sorting, AI suggestions, and more clarity to your daily tasks.
Assets have been discovered in the iOS 18.6 beta that point to an Apple Smart Display. Resolution, OS, and more...
Apple doesn't want free music: The company speaks plainly about streaming, art and the future of paid content.
Apple disappoints with its cautious AI strategy. Analysts expect rapid progress or acquisitions of larger AI companies.
New Siri features were announced but never delivered. What's behind the vaporware accusation and how Apple is responding.
Apple could introduce homeOS and a new control center for your home as early as March 2026 – all information according to the latest...
With iOS 26, Apple is expanding Visual Intelligence to include screen awareness, new object recognition, and smart search features.
iOS 26 is coming this fall—with new features for design, messages, music, photos, and more. Here's what's new...

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