Apple confirms new AI feature for the Support app
Apple plans to use generative AI in its Support app. The new assistant will automate questions about devices and services...
Tag: Apple Services
Apple Services is Apple's fast-growing services business and covers all of the company's software subscriptions and digital offerings – including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+ and Apple One. The portfolio is rounded out by payment services such as Apple Pay and Apple Cash, the App Store, AppleCare and features like Find My, Apple ID and Family Sharing. Together, these services have become one of the most important revenue streams on Apple's balance sheet, with more than a billion paid subscriptions worldwide and regular records in quarterly earnings.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Tim Cook: Apple has the most exciting roadmap yet
According to Tim Cook, Apple is planning groundbreaking new products. Internal statements point to major innovations and a strong roadmap.
Apple plans the biggest Siri upgrade yet
Apple is working on a radical Siri upgrade. Internal statements indicate that the project is larger and more ambitious than previously thought.
Apple changes AI course: New team for smart search services
Apple is forming a new AI team to compete with ChatGPT. The tech giant is planning its own search solution with smart AI technology.
Apple changes course: General meeting on AI future held
Apple is reorienting itself: Tim Cook announces investments, changes of course, and collaborations in the AI sector in an internal meeting.
Apple warns of risks in billion-dollar deal with Google
In a quarterly report, Apple openly mentions a risk for the first time: the multi-billion dollar deal with Google could be on the verge of collapse.
Apple restructures AI strategy: Major acquisitions possible
Apple is rethinking: CEO Tim Cook shows openness to large AI acquisitions – even billion-dollar deals are suddenly conceivable.
Apple TV+: These are the highlights for August 2025
Apple TV+ will air new seasons, series premieres, and specials in August 2025. Check out all the highlights and streaming dates now.
Tim Cook: Apple is making progress with personalized Siri
Progress with Siri: Apple combines AI and privacy in new voice assistant – features scheduled for release in 2026.
Apple expands AI division – iPhone remains growth driver
Apple surprises with strong quarterly results and invests specifically in AI. Learn what this means for iPhone, Mac, and Siri.
