News
Something is always happening at Apple – a hardware launch, a software update, a response to new regulation, a leadership change. This is where those stories land, sorted by importance rather than by time of publication.
Coverage includes iPhone, iPad, Mac, Apple Watch, Apple TV, AirPods, and Vision Pro, along with every update across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. Legal battles, quarterly results, and strategic decisions are part of the mix as well – always with one goal in mind: not being first, but being the clearest.
Every story is checked against its original source before publication – Apple press releases, official documentation, industry reporters with proven track records. Aggregated reports or clickbait translations from international sources don't make it here. What matters isn't what goes viral, but what actually affects Apple users: availability, pricing, regional specifics – with a focus on the German-speaking market, but not exclusively.
Apple CFO hints at delay in next iPad
Apple CFO Parekh hinted during the earnings call that the next entry-level iPad with the A18 chip won't arrive before July – realistically, that's...
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Apple Q2 2026 Earnings Call: The most important details and division figures
Divisional revenues, record install bases, AI investments and Cook's words on Ternus – the key details from Apple's Q2 call.
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Apple applies for customs refunds – and plans reinvestment in the USA
Apple is applying for a refund of the lifted IEEPA tariffs. Cook intends to reinvest every dollar in US manufacturing.
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Apple Q3 2026: Guidance promises double-digit growth
Apple expects revenue growth of 14–17 percent in the June quarter. What the gross margin forecast reveals about storage pressure.
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China business: Cook explains why Apple is gaining ground again
Apple's China business grew by $4.5 billion in Q2. Cook explains why the success is not due to politics.
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John Ternus: First earnings call appearance as Apple's designated CEO
Apple's designated CEO, John Ternus, made his first earnings call appearance today. Three key messages stood out.
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iPhone 17: Apple's most popular lineup ever
Apple CFO Parekh: The iPhone 17 family is the most popular lineup of all time. Apple is actively gaining market share with it.
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Mac lineup is booming: Cook confirms shortages of Mac mini and Mac Studio
Tim Cook speaks of "huge demand" for the Mac mini and Mac Studio. Supply shortages are expected to last for months.
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iPhone 17: Tim Cook speaks of demand "off the charts"
Tim Cook confirms: iPhone 17 demand exceeds supply. Why TSMC is the bottleneck – and what that means for Apple.
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Apple Q2 2026: Record quarter with $111.2 billion in revenue
Apple reports $111.2 billion in revenue, a 17 percent increase, for the March quarter. Services reach an all-time high, and a new $100 billion share buyback program has been approved.
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