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Apple Insights
Not every Apple story can be told in a daily news item. Some need context: How has the iPhone lineup evolved across generations? What strategy is Apple pursuing with its chip architecture? Who actually decides what the next MacBook looks like?
This is where in-depth overviews of product rumors live, alongside comparisons across models and generations, and profiles of the people shaping Apple's direction. For readers who don't just want to know what Apple announces – but want to understand why.
Content ranges from complete rumor compilations ahead of a product launch to historical retrospectives on Apple's hardware history to biographies of key executives like Tim Cook and John Ternus. Topics that don't fit neatly into a classic news category – supply chains, patent disputes, long-term market developments – also find their place here. Always with the goal of showing the bigger picture, not just the next click.
iOS 17 and more: What to expect at WWDC 2023
Discover the exciting new features from Apple at WWDC 2023, including iOS 17, iPadOS 17, watchOS 10, and the Reality...
Read moreDetailsWhat can we expect from Apple at WWDC 2023?
An AR/VR headset from Apple? New MacBook Air? The rumors about WWDC 2023 are piling up. We'll give you all the information!
Read moreDetailsWhat can we expect from the Apple Watch Series 9?
New Apple Watch Series 9: Rumors, facts and predictions. What we can expect from Apple's latest wearable.
Read moreDetailsTouchscreen Macs: Everything you need to know about Apple's plans
Apple could soon release touchscreen Macs. Read all about the possible models, operating system and release date here.
Read moreDetailsApple or Android: Why many people choose the iPhone
Reputation for exclusivity and quality: Apple or Android? Find out why more and more people are choosing the iPhone from Apple.
Read moreDetailsInsight into Apple's history and products
Apple - a company with a fascinating history and unique products! Find out more about the most valuable company in the world!
Read moreDetailsiOS 17 will be announced in summer: What can we expect?
Although it is still a while before Apple unveils iOS 17, we can filter out some details from the information Apple has provided so far.
Read moreDetailsApple News: These Products Could Be Released in 2023
Apple is expected to enter the head-worn wearables market in 2023 with its "Mixed Reality" headset.
Read moreDetailsTeardown: Why the iPad 10 is not compatible with the Apple Pencil 2
In the teardown: The repair experts at iFixit have today published a video in which the new iPad 10 from Apple is disassembled...
Read moreDetailsApple Software & Hardware: What to expect in October
No Apple event in October? Nevertheless, numerous new products and software updates are expected in the coming weeks.
Read moreDetails