Apple is restructuring its iPhone releases. The standard iPhone 18 will not be released in the fall as usual, but in spring 2027 – six months after the iPhone 18 Pro. This decision is part of a broader strategy Apple is using to respond to competitive pressure and internal challenges. Below, you'll learn exactly how the release dates are changing, the reasons behind them, and what this means for you as an iPhone user.
The smartphone industry has changed. While Apple used to get by with an annual iPhone release in the fall, today's product range is larger and competition fiercer. Chinese manufacturers, in particular, often launch their high-end models in the spring. Apple wants to respond to this – with a second release date. At the same time, the number of iPhone variants is increasing, making planning, marketing, and production more difficult. The new strategy aims to solve these problems.
Two iPhone releases per year: The new rhythm
Starting in 2026, Apple will no longer release the iPhone exclusively in the fall. Instead, the top models (Pro, Foldable, Air) will continue to arrive in the second half of the year, while the standard models (iPhone and e-variant) will follow in the spring.
This is Apple's new iPhone roadmap in detail
Second half of 2025:
Four models will be released during this period:
- iPhone 17 Pro Max: The most powerful model in the series, probably with a focus on camera and performance.
- iPhone 17 Pro: Slightly smaller or cheaper than the Pro Max, but technically similar.
- iPhone 17 Slim (Air): A new, slimmer model that will likely be lighter and thinner – possibly an evolution of the current Plus or Mini model.
- iPhone 17: The regular model in the series – probably the last standard device to be released this fall.
First half of 2026:
- iPhone 17e: A new entry-level device, presumably intended as a low-cost alternative to the standard series. Possibly with fewer premium features, but with the latest software.
Second half of 2026:
- iPhone Fold: Apple's first foldable iPhone. This model is expected to attract a lot of attention, as it represents the first completely new device shape in years.
- iPhone 18 Pro Max: The flagship of the generation with even better cameras, chips and displays.
- iPhone 18 Pro: As usual, slightly more compact and cheaper than the Pro Max, but also in the high-end range.
- iPhone 18 Slim (Air): The slim alternative, possibly with less weight and a reduced design – for users who prefer a light, elegant iPhone.
First half of 2027:
- iPhone 18: The standard model will arrive six months after the Pro devices. It is expected to offer the same basic features as the Pro series, but without high-end features.
- iPhone 18e: The cheapest version of the 18 series, for those who want a simple but up-to-date iPhone.
Second half of 2027:
- iPhone Fold 2: Already on the market, probably with a revised design and better hinge.
- iPhone 19 Pro Max: Next high-end model with even more performance.
- iPhone 19 Pro: Again a bit more compact, but technically at Pro level.
- iPhone 19 Air: The Air alternative with a larger display than the 18 Air – Apple is probably responding to user requests for more screen space with a slim design.
Why Apple is taking this path
According to analyst Ming-Chi Kuo, Apple has several reasons for the split:
- Market pressure from China: Chinese manufacturers like Huawei, Xiaomi, and Oppo often launch their flagships in the spring. Apple hasn't had a direct competitor there until now. The spring release of standard iPhones allows Apple to counteract this more effectively.
- Improve marketing focus: When all models are released in the fall, they compete for attention. Two time periods allow for clear communication and stronger product positioning.
- More efficient production: It's difficult to produce six devices per year simultaneously. With two releases, Apple can reduce the pressure on its supply chain and plan and deliver devices more efficiently.
What does this mean for you as a user?
If you regularly buy a new iPhone, you'll want to pay more attention to the timing in the future. Those who prefer the Pro or foldable models will stick with the usual fall release date. If you're looking for the classic standard model or the cheaper e-version, you'll have to wait until spring, starting in 2027. The advantage: The new distribution could mean more devices are available at launch, allowing Apple to focus more on individual models (via Kuo's blog ).
iPhone 18: Apple separates standard and Pro models more clearly
The iPhone 18 will not be released in the fall like previous models, but in the spring of 2027 – six months after the Pro series. Apple is pursuing a new release strategy that focuses on greater flexibility, more targeted marketing, and better-managed production. For users, the most important change is the timing of their new purchase. Importantly, these changes are permanent – they are not an exception, but part of a new structure. Anyone planning to buy an iPhone 18 should prepare for the first half of 2027. (Image: Shutterstock / Wongsakorn 2468)
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