According to a new report, Apple plans to include advertising in its own Maps app starting in 2023.
According to Bloomberg journalist Mark Gurman, Apple plans to display search ads in the Maps app on the iPhone starting next year. writes Gurman in his newsletter:
I believe that the technical preparations for introducing search ads in the Apple Maps app are already underway and the implementation should happen sometime next year.
The ads in the Apple Maps app would not be the traditional banner ads you see on websites, but rather paid search results. For example, a fast-food chain could pay Apple to appear at the top of the results when people search for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze and Yelp.
Apple Maps: Apple wants to boost the advertising business
Apple already shows search ads in the App Store, allowing developers to pay to advertise their apps to users who search for relevant search terms. Apple also plans to display ads in the App Store on the Today tab and in the new "You May Also Like" section at the bottom of app listings, while banner ads will appear in Apple's News and Stocks apps. Last week, Gurman said Apple plans to significantly expand its advertising business over time. In his newsletter, he said Apple's advertising division brings in about $4 billion in revenue annually, and that Apple's advertising chief Todd Teresi wants to increase that number to at least $10 billion a year over time. (Photo by Denys Prykhodov / Bigstockphoto)
