Apple has introduced some interesting subscription services in recent years. Now it plans to follow suit in the podcast sector.
According to a new report, Apple is considering launching a new subscription service that will focus on podcasts. The Information experience that Apple is considering paid podcasts. The company wants to lure podcast creators away from other platforms such as Spotify, SiriusXM and Amazon. The promise: better pay. Apple has long provided a popular podcasts app and maintains a podcast distribution service on its Mac and iOS platforms. But these have been free until now. Over the past few years, the podcast market has grown and Apple's competitors such as Spotify have snapped up well-known creators in the podcasting space, leading to consolidation in the industry. As The Information reports, Spotify has spent $800 million to buy podcasting companies such as Gimlet Media and The Ringer and acquire the rights to popular podcasts such as The Joe Rogan Experience.
Apple Podcast: New subscription service could be bundled
In the future, many podcasts could be produced exclusively for certain platforms and also come with a subscription fee. Apple has been expanding its podcast efforts in recent years. Bloomberg has already indicated that Apple is working on original podcasts that will be available exclusively in the Podcasts app. Cupertino also plans to acquire original content and will also create audio spinoffs of existing films and programs on Apple TV+. In the fall, the company hired Jake Shapiro, an experienced radio executive, to lead a team that works with podcast creators. According to the report, talks are currently taking place between Apple and production companies for a podcast service. It remains unclear whether Apple will go through with it. If a subscription service for podcasts is introduced, Cupertino could bundle it with existing subscriptions such as Apple Music and Co. in Apple One. So the whole thing remains exciting as always. (Photo by karn684 / Bigstockphoto)
