Apple has been running a promotion for some time now that gives buyers of a new Apple device - iPhone, iPad, Apple TV or Mac - access to Apple TV+ for free for a year. This promotion expires on June 30th and will be replaced by a new one. This means that from July 1st, the free trial period will be reduced to three months and also only applies to qualified new device purchases.
Apple has frequently offered promotions or credits for users to stay subscribed to the still relatively new service. Launched in 2019, Apple TV+ continues to evolve into a mainstream streaming service, but it still has a ways to go before it can catch up with Netflix and others. Apple offers original shows like Ted Lasso, The Morning Show, and See on the platform. The new three-month trial period will go into effect on July 1, so customers looking to maximize their free Apple TV+ subscription should purchase their product before the start of next month. Devices purchased before then will still be eligible for a one-year trial period.
Apple TV+: The content offering is growing
Offering a generous one-year free trial period for Apple TV+ was an important part of Apple's strategy to attract long-term subscribers by providing unrestricted access to all of the streaming service's content. Apple TV+ launched with a small amount of content compared to other competing services, so it was crucial for Apple to build goodwill and interest in the series. service without expecting immediate returns. The company now seems to believe that its content offering has grown sufficiently that a shorter testing phase will suffice in the future. The new expansion comes ahead of a busy fall season for Apple TV+, which will see several hit series, such as "Ted Lasso" and "The Morning Show," receive their second seasons. (Photo by Burdun / Bigstockphoto)
