When Facebook bought WhatsApp Messenger in 2014, the annual fee was abolished and a strict advertising-free policy was adopted. That is now changing.
WhatsApp is one of the largest social networks in the world, with around 1.5 billion users who send over 60 billion messages every day. The messenger is, just like Instagram, part of the Facebook empire. In terms of money, the service has not yet brought in any revenue.
How Status Ads Work
In November last year, WhatsApp Vice President Chris Daniels announced the introduction of advertising within the status function at an event in New Delhi. The feature has more than 450 million active users every day, which is about twice as many as Snapchat. It is therefore hardly surprising that Facebook wants to monetize this function. For the time being, the advertising will only be displayed between individual status messages in portrait format. Private chats will not be affected. A launch date has also finally been announced - it is set to start in 2020. The company confirmed this at the "Facebook Marketing Summit" in Rotterdam.
