Apple CEO Tim Cook once again expressed his enthusiasm about the potential of augmented reality. According to Cook, this technology could improve life.
At Europe's Viva Tech conference, the Apple CEO recently sat down for a virtual "fireside chat" with Guillaume Lacroix, CEO of digital media company Brut. During the interview, Cook discussed a range of topics, including privacy, Apple's pandemic responses, and future AR aspirations. Regarding Apple AR, Cook said the company has been working with the technology on iPhone and iPad for some time now and that he is generally excited about its ability to "improve lives." Cook added that we'll see where [AR] goes in terms of products in the future. Cook didn't offer much more than saying that at Apple, "we always have something up our sleeves." The Apple CEO also praised Europe's GDPR data protection regulations, as he has in the past. Cook said the regulations should be accepted as "standard" around the globe.
Tim Cook: “Android has 47 times more malware than iOS”
However, Cook was less enthusiastic about the upcoming antitrust legislation in Europe. This includes the Digital Markets Act, which Cook said would not be in the "best interests of users." The Apple CEO said the proposal would force Apple to allow side-loading, which he said could threaten both the privacy and security of iOS devices. Cook explained:
I mean, you look at malware as an example and Android has 47 times more malware than iOS. Why is that? Because we designed iOS to have an app store and all apps are reviewed before they get into the store.
Cook also mentioned some of the ways Apple has responded to the coronavirus pandemic, including donations of face masks and personal protective equipment, as well as the launch of the Exposure Notification Framework in collaboration with Google. In the full interview The Apple manager also talks about other topics, such as taxes and disinformation. (Image: Apple)
